Cincinnati-based pet product manufacturer Petprojekt, a division of Otomik Products, recently presented gift baskets to the presenters, performers and special celebrity guests supporting the 11th Annual “A Home for the Holidays.”

The holiday special, which was broadcast Dec. 23 on CBS, looks at the joys, rewards and success stories of adopting children. The show is presented in association with the Dave Thomas Foundation for Adoption and the Children’s Action Network.

Celebrity product placement is a tried and true method of differentiating a product from the masses, according to Chisholm Gallery LLC, which celebrated the holiday season by sending holiday gift boxes of “fabulous, unique and useful products” to various celebrities.

For $1,500, interested companies could submit products to be included with the gift set. In return, companies received supplemental PR efforts; copies of any electronic, Internet and print media coverage; and the opportunity to include direct contact information; among other incentives. <HOME>