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Tractor Supply Introduces Private Label Dog Food

Posted: Wednesday, February 24, 2010, 5:30 p.m., EST

Tractor Supply Introduces Private Label Dog FoodTractor Supply Company, a farm and ranch store chain based in Brentwood, Tenn., has launched a premium private label dog food, 4health. The company is marketing 4health as an affordable pet food that provides dogs of all ages and sizes with nutritional ingredients for optimal health.

"At Tractor Supply, we understand how our customers feel about their dogs as a member of their families,” said Ken Wilmes, vice president, divisional merchandise manager at Tractor Supply. "We’re excited that, in many cases, we will save our customers money and also improve the quality of nutrition for their pets.”

The 4health brand is offered in all of Tractor Supply’s more than 900 locations nationwide. Formulas include Puppy Formula, Small Bites Formula for small breeds, Performance Formula for adult dogs with active lifestyles, Large Breed Formula for large breeds, Chicken & Rice Formula and Lamb & Rice Formula. Each formula has meat listed as its first ingredient, and none of the formulas use poultry by-product meal or artificial colors or flavors, according to the company.

Tractor Supply is targeting budget-conscious consumers with the launch of 4health. The 4health brand costs up to 20 percent less than national brands, according to the company.

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Reader Comments
when diamond had its recall . they wouldn't answer there phone. as if that would make the problem go away. our dogs ate diamond for over 8 years. so many peoples dogs died, as did our trust. if you can tell me that 4 health has a no grain and ingredients from the US only. (Im in). can you??
tami, valdosta, GA
Posted: 3/29/2015 1:46:44 PM
I was just ready to buy this 4health chicken and rice for my dogs, however having them had a salmonella issue with a Diamond Plant food label two years ago, Diamond manfuactures about 15+ or - different brands and the Kirkland brand which is same ingredients as TOTW has had more recalls and all 5 of my dogs got sick so I won't buy anything made at Diamond plant, so very disappointed and I am also concerned where the products originate from, there is an issue with anything coming in from China. Any update on that information?
Joyce, Pittsburgh, PA
Posted: 7/17/2014 11:58:38 AM
4Health sounds like a good food. My question is- where do they source ingredients from? (Yes, I'm concerned about any ingredients from China).
Deb, Huachuca City, AZ
Posted: 6/11/2014 1:08:21 AM
where is this food manufactured?? It says where it is distributed, but not where it is made. I will not feed anything made in most foriegn countries, esp. China
Judy, Sebrin, FL
Posted: 4/19/2013 3:20:26 PM
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