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Cargill Launches Campaign to Help the Hungry
Posted: Friday, April 9, 2010, 4:50 p.m., EDT

Cargill Inc., the Minneapolis-based manufacturer of Nutrena-brand pet food, has teamed up with hunger relief charity Feeding America to help provide food to people in need. The initiative, which kicked off April 9, is an expansion of the company’s successful campaign to help provide pet food to cats and dogs in need.

“We were overwhelmed by the support we received (in the initial campaign) and saw an opportunity to reach out further to address the issue of hunger in our communities,” said Frank Ziacik, go-to-market leader for Nutrena’s Loyall line of premium pet food.

As part of the new campaign, Cargill has pledged to donate $25,000 to Feeding America if, by April 30, 50,000 people view the company’s YouTube video about helping hungry pets. For every dollar donated, Feeding America helps provide seven meals to men, women and children facing hunger.

This effort follows on the heels of Cargill’s campaign to raise awareness of the need for pet food at food banks. In that campaign, which launched in March, Cargill pledged to donate about $50,000-worth of Loyall dog and cat food to Second Harvest Heartland if 10,000 people viewed the YouTube video. The campaign was successful, and Cargill plans to donate the pet food to Second Harvest in Minneapolis on May 1.

“Whether it is people going hungry or their pets, the need at food banks is urgent,” Ziacik said. “By logging on and watching this video, people can really make a difference for families in need.” <HOME>

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