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Petsmart, GNC to Launch Pet Supplements
Posted: Tuesday, May 11, 2010, 2:27 p.m., EDT

Petsmart, GNC to Launch Pet SupplementsPetsmart of Phoenix and General Nutrition Centers Inc. (GNC) of Pittsburgh plan to launch a line of dietary supplements this fall for dogs and cats. The new line will be available exclusively at Petsmart stores and on the company's website.

“These specially formulated supplements will give our pet parents another unique offering to help them keep their pets healthy and happy and another reason to shop our stores,” said Matt McAdam, vice president of merchandising for Petsmart. “Working with GNC, the leader in dietary supplements, gives us the opportunity to offer pets and pet parents a superior nutritional product.”

Tom Dowd, executive vice president for GNC, said the new supplement line was created in response to repeated customer requests for pet products.

“The new pet vitamins represent a true consumer-driven innovation—we saw the need firsthand in our own stores,” Dowd said. “With Petsmart’s expertise in pet care and excellent retail capabilities, we knew they were the ideal partner to join us in this venture.”

Both companies stated that they see the partnership as a “long-term opportunity.” <HOME>

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