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Pedigree Dentastix Invites Dog Owners to ‘Denture’ Their Pet
Posted: Thursday, May 20, 2010, 5:03 p.m., EDT

Pedigree Dentastix, a brand of oral care treats for dogs made by Mars Petcare U.S., launched a “Denture Your Dog” photo contest in February.

The contest invited dog owners to upload a photo of their pooch and have the image altered so the dog is depicted as sporting a wide, dentured smile.

The invitation to “denturize” one’s dog is aimed at reminding pet owners to take care of their pooch’s oral health. A recent survey conducted by Pedigree Dentastix found that 32 percent of dog owners reported taking their pet to the veterinarian for an annual dental cleaning.

The contest was slated to end April 30. An advertisement featuring the winning dog will be featured in People magazine. <HOME>

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Pedigree Dentastix Invites Dog Owners to ‘Denture’ Their Pet

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