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Bravo Moves Production of Lamb & Beef Formulas to New Zealand
Posted: Tuesday, May 25, 2010, 3:03 p.m., EDT

Bravo has entered into an agreement with Alpine Export Ltd., a New Zealand-based meat exporter, to manufacture the majority of the pet food company’s beef and lamb products, previously produced in the United States.

In April, Alpine began supplying the livestock for and manufacturing the following Bravo frozen raw diets at its facility in Mount Maunganui, New Zealand: Original Beef Blend Pet Food, Original Lamb Blend Pet Food, Beef and Beef Hearts Pet Food and Basic Formula with Lamb and Bone Pet Food.

Representatives of the company expect that the production of Bravo Balance beef formula, Bravo’s only beef product still manufactured in the U.S., will move to New Zealand some time this year.

The agreement is two years in the making. Bravo co-founder Bette Schubert said the company had always used lamb and beef parts from New Zealand, but had manufactured the products at its facility in Vernon, Conn. Sourcing and manufacturing the products in New Zealand enables Bravo to use the entire carcass and reduce the number of steps involved in the production process, thus resulting in better quality products, she said.

“For us, it’s about providing the freshest product that we can while significantly reducing the handling,” Schubert said.

Mark Russell, Alpine’s owner and managing partner, said the deal allows Alpine to expand beyond the local market.

The lamb and beef products produced in New Zealand will be subject to the guidelines and testing of the New Zealand Food Safety Authority, according to the companies. The Alpine-made lamb and beef products are expected to hit independent retailer’s shelves in July. <HOME>

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