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Private Equity Firm Invests in Zuke’s
Posted: Tuesday, June 1, 2010, 6:26 p.m., EDT

Zuke’s, a Durango, Colo.-based manufacturer of all-natural pet treats, has received an investment of an undisclosed sum from Encore Consumer Capital, a consumer products-focused private equity firm. The company reported in mid-April that it will use the financial backing to expand its reach in the pet specialty, natural grocery and outdoor markets.

“We are very excited about the partnership and the many opportunities this will offer our customers, our retailers and our constituents,” Zuke’s founder Patrick Meiering said. “Encore Consumer Capital’s shared industry experience and expertise will help strengthen our branding and strategy as we get closer to achieving our sales, branding and marketing goals.”

Encore Consumer Capital, which is based in San Francisco, has invested in numerous food and consumer product companies, such as Aidells Sausage Company, Ciao Bella Gelato Co. and MyChelle Dermaceuticals, according to its website.

“Zuke’s has built a terrific brand that is well respected for its high-quality natural treats, innovation and commitment to the pet specialty channel,” Encore co-founder and managing director Scott Sellers said. “We are excited to work with Patrick and the entire Zuke’s team to help them accomplish their goals.”

With regard to the pet specialty channel, Zuke’s plans to continue to build on the existing relationships it has in the market and continue to expand into national and independent pet food retailers. In addition, the company will look for ways to bolster its retailer support, including trainings, point-of-purchase materials, displays, demos, samples and newsletters. <HOME>

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