Radio Systems Corp., the Knoxville, Tenn.-based manufacturer of PetSafe brand pet products, has acquired Veterinary Ventures Inc., the Reno, Nev.-based manufacturer of the Drinkwell Pet Fountain. Financial terms of the deal were not disclosed.
“We have tremendous respect for the products that Vet Ventures Inc. has introduced to the market over the past several years, and the Drinkwell Pet Fountain brings another category leadership to Radio Systems,” Radio Systems founder and CEO Randy Boyd said. “Our mission is to be the most trusted brand in the pet ownership experience and to continually offer our customers a broader offering with more product choices.”
As part of the deal, Radio Systems has absorbed 19 of Veterinary Ventures’ employees, including president Sean Rowe, said PetSafe brand manager Robin Hawn. For the time being, production of Veterinary Ventures’ products will remain at their current manufacturing facilities in China, she said.
|Radio Systems has acquired Veterinary Ventures, the makers of Drinkwell pet fountains, including the Drinkwell 360, pictured above.|
Radio Systems said it plans to keep the Drinkwell product name due to the strong market recognition. However, within the next few months, the company will begin marketing the line under the PetSafe brand name.
Tom Feiten, director of sales for Radio Systems, said the company is excited to be associated with the Drinkwell name and that the Drinkwell Pet Fountain complements the Healthy Pet food and water stations.
“The Drinkwell Pet Fountain is already a great product, and I’m confident that we can take it to a new level to provide pet owners with even more choices in water systems for their beloved pets,” Feiten said.
Veterinary Ventures had been looking at expanding the Drinkwell line prior to the acquisition, Hawn said. Radio Systems is now reviewing those innovations to see which ones will make the most sense, strategically, to bring to market, she said.
“Drinkwell has good awareness and good market position,” she said. “So we are looking at how we can leverage the position they already have and marry them up with the Healthy Pet line to provide full-service water solutions for consumers.”
This deal is the latest in a string of acquisitions made by Radio Systems over the past couple years. The company most recently acquired Premier Pet Products of Midlothian, Va., and Unleashed Technology of Minneapolis. <HOME>
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