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America’s VetDogs Inks Licensing Deal for Dog Toys, Accessories
Posted: Tuesday, July 13, 2010

America’s VetDogs-The Veteran’s K-9 Corps, a Smithtown, N.Y.-based provider of service dogs to disabled veterans, has signed a licensing deal with Vo-Toys Inc. of Harrison, N.J., for America’s VetDogs-branded dog toys and accessories.

Under the deal, Vo-Toys will manufacture a line of dog toys made from rubber, rugged nylon, stuffed plush, vinyl and canvas. The accessories line will include a number of summer items, such as floatation vests and floatation toys, as well as T-shirts, harnesses, grooming supplies, ID tags, feeding bowls, travel products and pet containment devices.

The toys and accessories are expected to launch in the fourth quarter of 2010, with full roll out expected by early 2011.

“America’s VetDogs grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one,” said Michelle Alfandari, president and CEO of Moda Licensing Inc., which brokered the deal. “This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers.”

The targeted channels of distribution include pet specialty, mass merchants, supermarkets, farm and agriculture stores, military PX (post exchange) stores, direct mail and e-commerce.

A portion of proceeds from the sale of America’s VetDogs-branded products will go to America’s VetDogs to help raise, train and match service dogs for U.S. soldiers, accordin to Moda Licensing. The products’ packaging will include America’s VetDogs website call-outs and, when space permits, stories about service dog and soldier matches.

This marks the second licensing deal finalized by America’s Vet Dogs this year. The nonprofit organization inked a licensing deal with Bil-Jac of Medina, Ohio, this spring to manufacture America’s VetDogs-branded dog treats. America’s VetDogs continues to pursue licensing opportunities for an array of dog product categories, such as dog beds and collars and leashes. <HOME>

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