Pet Industry News Current Issue Exclusives Classified Ads Marketplaces Industry People & Profiles Pet Industry Resource Center
3:05 PM   April 16, 2014
Your E-mail:
Click Here to Subscribe
Subscriber Services
Which type of signage do you most prefer to use inside your store?
Click Here for Complete Breed & Species Profiles
Product Finder
Bookmark and Share
Halo Pursues Expansion Via Licensing Program
Posted: Wednesday, August 4, 2010, 6:54 p.m., EDT

Halo, Purely for Pets, a Tampa, Fla.-based manufacturer of dog and cat food, treats, supplements and grooming products, has selected IMG Licensing of Las Vegas to initiate a brand licensing program in the United States.

IMG is charged with identifying and signing licensees to expand the Halo brand into multiple dog and cat categories, including beds, apparel, collars, leashes, grooming and training products, carriers and other accessories.

Halo CEO Steve Marton said Halo is a lifestyle brand in that its customers identity with the philosophy behind the brand. As such, the company’s management sees the move into other product categories as a natural progression, he said.

“Our brand has a very definitive value system—high quality products, a commitment to holistic pet care—so the people that buy our brands, it’s an  affirmation that our brand values match their personal value system, and they would love to see other products in our stable that live up to those expectations as well,” he explained. 

Marton said Halo is excited to work with IMG Licensing, whose client portfolio includes EA Sports, Goodyear, and MLB, to expand the Halo brand. However, he doesn’t expect any newly licensed Halo products to hit store shelves for at least six months.

“We’re in no rush,” he said. “We want to get there, but we want to get there very thoughtfully.” <HOME>

 Give us your opinion on
Halo Pursues Expansion Via Licensing Program

Submit a Comment

Industry Professional Site: Comments from non-industry professionals will be removed.

Become a Fan of Pet Product News  International
Follow us on Twitter
Copyright ©  I-5 Publishing, LLC. All rights reserved.
Our Privacy Policy has changed.
PRIVACY POLICY/OUR CALIFORNIA PRIVACY RIGHTS.
Terms of Use | Guidelines for Participation
Disclaimer: The posts and threads recorded in our messageboards do not reflect the opinions of nor are endorsed by I-5 Publishing, LLC, nor any of its employees. We are not responsible for the content of these posts and threads.



Gold Standard

*Content generated by our loyal visitors, which includes comments and club postings, is free of constraints from our editors’ red pens, and therefore not governed by I-5 Publishing, LLC’s Gold Standard Quality Content, but instead allowed to follow the free form expression necessary for quick, inspired and spontaneous communication.