|Tyson debuted its True Chews line for pet specialty at RFG Distributing’s Vendor Showcase in June.|
RFG Distributing of Crystal, Minn., attracted 500 participants representing 170 retail stores and 75 suppliers to its 2010 Vendor Showcase in June in Minneapolis.
Participating vendors included Tyson’s then-new True Chews line, which debuted at the showcase. Tyson expected to ship the line to Wolverton and Central by the end of September. Eukanuba debuted its independent pet specialty line Pure at the event as well.
The two-day event included several vendor seminars, including a raw food roundtable with representatives from Nature’s Variety, Stella & Chewy’s, Primal and Bravo.
The company also used the event to highlight social networking efforts, including its launch on Facebook, through which it plans to post news about staff changes, events, special promotions and notification of new lines.
RFG also maintains a LinkedIn account.
RFG expects next year’s event, scheduled for June 23-24, 2011, will draw more participants, as most schools will be out of session by then. Event organizers said this year’s relatively early dates may have created some scheduling conflicts. <HOME>
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