Seasons Pet Food Co. of Mira Loma, Calif., announced plans in late August to launch what is being billed as the world’s first climate-specific dog food.

The pet food is created via a patented manufacturing process that is designed to address changes in pets’ nutritional needs brought on by a change in season.

Cool Weather Blend provides an increased level of proteins and fat that dogs need in the cooler months, as well as L-Carnitine to help dogs utilize fats more efficiently and promote lean muscle mass, according to the company. For the warmer months, the Warm Weather Blend provides a managed level of protein and fat, as well as additional electrolytes to foster healthy heart function, muscle function and hydration.

“Consumers now more than ever want the best, most nutritious food for their pets,” said Tom Kapocius, Seasons Natural’s vice president of sales and marketing. “They know their animals deserve the very best foods for their nutritional needs to help sustain a long and healthy life. With our climate-specific formulations, we are confident Seasons Natural delivers exactly what pets need and will enjoy.”

The premise behind creating seasonal pet food is based, in part, on a report released in 2006 by the National Research Council. The report, “Nutrient Requirements of Dogs and Cats,” revealed that as the weather changes, so do the nutritional needs of pets, according to Seasons Natural.

Seasons Natural Cool Weather Blend was slated to hit independent pet store shelves by Sept 23, just in time for the Autumnal Equinox. Warm Weather Blend is slated to launch late-March 2011, according to Kapocius. Both the cool and warm season blends will be available in three flavor formulas: Chicken Meal and Brown Rice, Lamb Meal and Brown Rice, and a Multi-Protein formula. <HOME>