New Program Turns Walmart’s Recyclables into Pet Products
Posted: October 8, 2010, 6:30 p.m.
Worldwise Inc. of San Rafael, Calif., reported Thursday it has begun incorporating Walmart recyclable materials into its PoochPlanet and SmartyKat products.
For example, recycled Walmart water and soda bottles are being converted into PoochPlanet pet beds, hangers into SmartyKat litter pans and scoops, bags into SmartyKat drawstring litter liners and cardboard into SmartyKat cat scratchers.
“These products are not only great for pets and pet parents, but they’re better for our planet as well,” said Aaron Lamstein, executive chairman for Worldwise. “This partnership sets a new sustainability standard in the pet parent-retailer-manufacturer relationship.”
Worldwise estimates that through PoochPlanet pet bed sales at Walmart and Sam’s Club in the next year, more than 100 million 16.9 oz plastic bottles will be kept out of landfills. This includes the equivalent of about 25 million 16.9 oz bottles provided by Walmart and Sam’s Clubs.
The PoochPlanet and SmartyKat pet products are labeled with the brand’s EcoAdvantages logo as well as the Full Circle insignia.
Sam’s Club is a division of Walmart Stores Inc.
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