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Furminator Cracks Down on Counterfeiters
Posted: November 9, 2010, 7 p.m., EDT

Furminator Cracks Down on Counterfeiters
 A counterfeit Furminator deShedding tool is pictured on the left. The authentic Furminator deShedding tool is pictured on the right.
Furminator Inc., a St. Louis-based manufacturer of at-home pet grooming products, issued a warning today that it is exercising a zero tolerance policy against counterfeiters.

Furminator president Olivier Amice said the company is taking “strong steps” to protect consumers and its business from individuals and companies selling knock-off Furminator deShedding tools. Specifically, he said the company is monitoring online sale activities, delisting sellers of these products from eBay, Amazon and other e-commerce websites, working closely with U.S. customs officials, collaborating with the International AntiCounterfeiting Coalition Inc. and exercising legal recourse.

As part of these efforts, Furminator reported that it delisted 10,000 online links and filed numerous lawsuits in a recent six-week period.
“We estimate that this rampant problem is costing us 20 to 25 percent of our revenues,” Amice said. “This is a costly and distracting problem, and we are committed to solving it.”

Company officials said the counterfeit products are not as effective as authentic Furminator products and could potentially cut pets. They are urging pet owners to buy Furminator products from authorized resellers.

“We are doing everything possible to warn consumers about these imposters and stop their practices,” said Roger Yount, Furminator’s director of marketing. <HOME>

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Finally! So glad they are going after these companies. Shame on all these companies just knocking off other products. This does not help advance the pet product supply chain. New ideas and genuine new products are what will keep pet owners happy with their pets. Its time for inventiveness not knock offs to advance the pet product market.
Melissa, Venice, CA
Posted: 11/11/2010 6:03:56 PM
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