Survey: Cyber Monday Gaining Significance Among Retailers
More retailers plan to promote Cyber Monday this year, according to a survey released today by Shop.org, the digital division of the National Retail Federation.
Shop.org claims to have coined the term Cyber Monday back in 2005, when it noticed more people shopping online on the Monday after Thanksgiving. The organization said the day is now viewed as the online equivalent to Black Friday, kicking off the online holiday shopping season.
“Today, Cyber Monday has become such a crucial component of the holiday season that many retailers and shoppers don’t remember the holidays without it,” said Joan Broughton, interim executive director of Shop.org. “And just when we think that Cyber Monday can’t get any bigger, it does.”
The survey, which was conducted by BigResearch, found that 88.2 percent of the 51 retailers polled plan to offer Cyber Monday promotions, up from 87.1 percent in 2009 and 83.7 percent in 2008.
Nearly half (49 percent) of the retailers polled said they plan to offer specific deals, compared with 42.9 percent in 2009; 41.2 percent said they are planning one-day sales, compared with 32.9 percent in 2009; and 21.6 percent plan to offer free shipping on all purchases, compared with 15.7 percent in 2009. In addition, 62.7 percent of retailers said they will send promotions and deals to shoppers through a special Cyber Monday e-mail, compared with 50 percent in 2009.
The survey also polled 8,778 consumers about their Cyber Monday shopping plans. It found that 54.5 percent of workers with Internet access will shop for holiday gifts from the office this year. Employees most likely to shop from work include men (56.6 percent) and adults age 25 to 34 (71.8 percent).
Four years ago, Shop.org launched CyberMonday.com as a “one-stop shop” for online shoppers seeking special Cyber Monday promotions and savings. This year, the website will showcase deals offered by more than 700 companies and highlight a different retail promotion every 60 minutes as part of the Deal of the Hour feature. <HOME>
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