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Daily News From November
Posted: November 24, 2010, 6: 40 p.m., EDT

GMA Names First Retail Honors Award Winners

The Grocery Manufacturers Association (GMA) of Washington, D.C., has named Dollar General Corp., The Kroger Co., and CVS/pharmacy as the winners of its inaugural Retail Honors awards. The Retail Honors award program was established this year to provide an opportunity for GMA member companies to recognize their trading partners for sustained excellence in performance, collaboration and innovation.

“On behalf of our members, GMA is pleased to recognize those retail partners that have gone above and beyond to help create growth, customer loyalty and innovation in the marketplace,” said Denny Belcastro, GMA’s executive vice president of industry affairs and member services. “Trading partner collaboration has never been more important given the current economic climate, and these companies are leading the way by developing collective solutions that drive efficiency and growth.”

A panel of judges, composed of manufacturer and sales agency executives from the GMA sales committee and the industry development advisory committee, considered the number of nominations, award criteria and written comment submissions in determining the winners.

Retailer of the Year went to Dollar General for its ability to deliver top and bottom line growth, execution of in-store merchandising plans, strong shopper loyalty and high employee morale, according to GMA.

CVS/pharmacy was named Innovative Retailer of the Year for its ability to “generate and test new concepts in the marketplace in partnership with manufacturers, create innovative marketing campaign and demonstrate industry leadership in new ways of thinking.”

Kroger was named Most Collaborative Retailer. GMA cited the company’s active participation and flexibility in joint business planning, successful partnership in shopper marketing programs and focus on collective measurements of performance and successes.

New Diamond Jewelry Line to Benefit HSUS
Proceeds from the Pawsitively Yours Diamond Jewelry Collection from Fred Meyer Jewelers will go to the Humane Society of the United States.
New Diamond Jewelry Line to Benefit HSUS

Fred Meyer Jewelers of Portland, Ore., has pledged to donate proceeds from its new pet-inspired diamond jewelry line to the Humane Society of the United States (HSUS). For every item purchased from the Pawsitively Yours collection, the jeweler plans to donate $3 to HSUS.
“What better way to celebrate that loyal and lovablbe pet in your life than by wearing a spectacular piece from the Pawsitivley Yours collection?” said Rick Ripplinger, diamond fashion buyer for Fred Meyer Jewelers. “Pet lovers will be happy knowing that their purchase not only honors their faithful furry friend, but also provides funding to The Humane Society of the United States to support their campaign to stop puppy mills, and rescue animals from disaster and large-scale cruelty situations.”

The collection includes rings, charm bracelets and pendant necklaces, such as a diamond dog paw pendant in white gold. It is available in Fred Meyer Jewelers and Littman Jeweler stores and online.

Animal Behavior College Enrolling Military Spouses through Government Program

The Department of Defense has re-launched its Military Spouse Career Advancement Program (MyCAA), meaning that military spouses can again enroll in courses offered by Animal Behavior College (ABC).

The MyCAA program, which was launched in August 2009, had been suspended by the department for revamping.

Through the program, military spouses are eligible to receive $4,000 in education benefits to pursue associate degrees, certificates and licenses. ABC offers the following courses: Certified Dog Trainer, Veterinary Assistant and Groomer.

“When I think of the sacrifice and dedication of our armed forces, and I consider all they do to keep us safe, it is an honor for ABC to help military spouses by affording them the opportunity to learn the types of viable, portable careers they can utilize to assist their families,” said Steve Appelbaum, president of ABC. “ABC’s unique distance learning technique makes for a perfect fit with the highly unpredictable and mobile lives that our military families lead.

“What’s more, in a salute to our new MyCAA students, we are not only offering our existing military discount, ABC is taking care of the cost of books and training attire as well.”

Since the program began, about 970 military spouses have chosen to pursue animal-related career training through ABC.

Long Island Networking Group Expands

Long Island Pet Professionals, a networking group for dog trainers, pet sitters and other professionals in the pet industry, has opened up its membership to residents located outside of Long Island, N.Y. The group now accepts pet professionals based in New York City, Queens, N.Y., Brooklyn, N.Y., and Westchester, N.Y.

The expansion was prompted by requests from pet professionals who wanted to join the group but were not based in Long Island, said founder Nancy Hassel.

“Our geographic locations may differ a bit, but the fundamentals of running a networking group and working together in this industry is the same,” Hassel said.

Long Island Pet Professionals comprises more than 90 members who represent many areas of the pet industry, according to Hassel. Members include pet product manufacturers, dog trainers, pet photographers, lawyers, pet website designers and animal rescues.

Hassel also operates a free, online magazine for consumers, Hassel said she plans to expand the magazine’s weekly newsletter, which features upcoming pet-related events in Long Island, to include events in New York City and surrounding areas.

PIJAC Canada’s Trade Shows Turn Out Solid Attendance Figures

Despite a rocky economy in 2010, pet industry trade shows held throughout the year by Canada’s Pet Industry Joint Advisory Council (PIJAC) produced relatively stable attendance figures, with some shows drawing more exhibitors or buyers.

“We are extremely pleased with the strength and growth of this year’s Canadian show season and are ready to build on that for 2011,” said Louis McCann, PIJAC Canada’s executive director.

The National Pet Industry Trade Show, held mid-September in Mississauga, Ontario, drew 1,653 buyers, representing 3,662 pet stores, pet supply outlets and other companies, and 192 exhibitors, compared to 1,668 buyers, representing 3,309 stores, and 204 exhibitors. This year’s show featured a special presentation entitled, “The State of Global Pet Care Industry: Challenges and Opportunities for Future Growth,” and pet husbandry seminars.

PIJAC Canada also hosted three regional shows—one in Alberta, one in British Columbia and one in Quebec—throughout the year.

“Although smaller in stature, these shows are no less important as they cater specifically to the unique tastes presented by each of these markets,” McCann said.

The Calgary Pet Industry Trade Show, held in late April in Calgary, Alberta, drew 351 buyers from 213 outlets and 65 exhibitors. Last year’s show drew 316 buyers from 226 outlets and 66 exhibitors, according to organizers.

“Visitors to this show have a very practical side, but also displayed a love of natural products,” said show coordinator Roselyne Lévêque.

The Western Pet Expo, held in early May in Richmond, British Columbia, attracted 308 buyers from 204 outlets and 68 exhibitors, compared to 340 buyers from 227 outlets and 56 exhibitors. Visitors of this show were especially interested in wellness and green products, organizers said.

Lastly, PIJAC Canada’s ExpoZoo, held in late August in St. Hyacinthe, Quebec, drew 1,085 buyers from 1,181 outlets and 97 exhibitors. ExpoZoo 2009 attracted 1,155 buyers from 632 outlets and also featured 97 exhibitors. Chain stores, like BMR le Groupe and Metro, contributed to the spike in the number of outlets represented at the show, organizers said.

Aquarium Retail Holdings Inks Deal to Open First Full-Line Pet Store

Aquarium Retail Holdings Inc., which operates Allfish Emporium, an aquarium retail store in Tamarac, Fla., reported in mid-October that it has completed a lease agreement to open a full-line pet store. The new 23,500-square-foot store, which is slated to open mid-2011 in Pembroke Pine, Fla, will operate under the name Allpets Emporium.

“Executing this lease was an important step in our growth plans,” said Scott Nash, CEO of Aquarium Retail Holdings. “We can’t wait to start building the Allpet Emporium brand and continuing expansion throughout South Florida and beyond.”

Nash added that he is already in talks to open a second Allpet Emporium location in Davie, Fla.

The new Allpets Emporium in Pembroke Pines will carry dog, cat, small animal, reptile, bird and aquatic supplies. Grooming services will also be offered.

Nash said he plans to differentiate the store from competitors by strongly emphasizing its dog food offering and playing up the aquatics section, which will occupy almost one-quarter of the building. The focal point of the store, he said, will be a shark and eel cylinder aquarium eight 8 feet in diameter.

Coastal K-9 Opens Second Location

Coastal K-9 Bakery Inc., a pet bakery and boutique, has opened a second location in Wilmington, N.C., under the name Tippy’s Treats & More. The new 1,200-square-foot store offers dog treats that are baked at the original location across town and features an expanded retail section.

Coastal K-9 Bakery president Jackie Oakes said Tippy’s Treats & More will not only help the company to better serve customers in the northern part of Wilmington, but also expand its customer base.

In addition to the baked treats, Tippy’s Treats & More offers accessories, food and toys for dogs and cats as well as human gifts, such as jewelry and handbags. The store also features an expanded birthday supply section, which includes balloons, candles and hats.

The name Tippy’s Treats & More comes from Oakes’ dog, Tippy, who suffered food allergies. Oakes got her start in the pet bakery business making homemade treats for the English Springer Spaniel.

Iams Kicks Off Annual Home 4 the Holidays Pet Adoption Campaign

The Iams Home 4 the Holidays pet adoption campaign is in full swing. This year's campaign, which runs through Jan. 4, 2011, aims to not only raise awareness of animals available for adoption at founding partner Helen Woodward Animal Center and more than 3,500 animal organizations worldwide, but also to provide 5 million bowls of food to animals in need.

“Pet homelessness is an epidemic in our country and many animal organizations look to programs like Iams Home 4 the Holidays to help drive families to our centers to see these amazing animals,” said Mike Arms, president of Helen Woodward Animal Center in Rancho Santa Fe, Calif. “We’ve been a part of the adoption drive for 12 years now and have really seen the benefit of what this program can do for animals, our employees and the families who adopt.”

The goal of this year’s campaign is to place 1.5 million animals in homes. In 2009, nearly 1.4 million pets were adopted during Iams Home 4 the Holidays. Since it began in 1999, the campaign has contributed to the adoption of 4.6 million pets, according to Iams.

This year, visitors to Iams’ Facebook page can follow new adoptive pet owners, aka “Adoption Angels,” as they chronicle their journey through the adoption process.

In addition, Iams has created the Bags 4 Bowls program. For every specially marked package of Iams dog or cat food purchased during the campaign, Iams has pledged to donate one bowl of food—up to 3 million meals—to a participating animal organization. Iams has also pledged to donate meals—up to 2 million—in return for Facebook users who “like” the Iams Facebook page or any items posted by the Adoption Angels.

Tidy Cats Launches Most Welcoming Home Contest to ‘End Cattiness’

Tidy Cats, a brand of cat litter manufactured by Nestlé Purina Petcare Co., is searching for inviting multiple cat homes.

The Search for America’s Most Welcoming Home contest calls on owners of multiple cats to submit an essay in voice of one of their felines describing why they have the most inviting home in the country. Entries must also include a photo of the entrant and at least one of their cats in their favorite room.

The entries will be judged by home and pet experts and the public. The grand prize winner, which will be announced in February 2011, will receive a prize package that includes a $5,000 cash award, a welcome party thrown by a celebrity chef, and a year’s supply of Tidy Cats cat litter.

The contest is part of Tidy Cats’ Campaign to End Cattiness, which aims to debunk myths about owners of multiple cats.

According to a new Purina Tidy Cats survey, nearly one in two Americans without cats have purposely not visited a home because there were two or more cats living there. Three in five said they would be willing to give up something like shopping, a favorite beverage, a cell phone or TV to avoid spending a week in a multiple cat home.

“As a multiple cat owner, it’s frustrating that so many misperceptions continue to exist about people who own more than one cat, including the cleanliness and tidiness of our homes,” said Evette Rios, spokesperson for the Purina Tidy Cats Search for America’s Most Welcoming Home contest. “I’ve been in thousands of homes across America and there is something special, warm and inviting when you walk into a home with multiple cats. I’m thrilled to be part of a contest that will help negate those beliefs, and demonstrate just how welcoming multiple cat homes truly are.”

The national survey found that 70 percent of multiple cat owners describe their home as naturally welcoming, and nearly all of them (99 percent) said they make an effort to keep their homes welcoming to guests. More than two in five of the multiple cat owners surveyed said people want to visit their home because it is always tidy, warm and welcoming.

This contrasts with the perceptions of the non-cat owners surveyed who, according to Tidy Cats, describe multiple cat homes as smelly and dirty.  Eighty-seven percent of non-cat owners said they think multiple cat homes have hair all over the furniture, carpet and flooring, and 48 percent said they expect a home with two or more cats to have stains on the furniture or carpet from the cats.

 New Aquatic Trade Show Debuts in U.K.

Aqua 2010, a new UK trade show dedicated to the water gardening and aquatics industries, held its inaugural event in early October.
The event, which was held at the Telford International Centre in Shropshire, England, featured a product exhibition and retailer seminars. It drew 1,294 visitors, 4 percent of which were from oversees, and 67 exhibitors, according to organizers Impact Exhibitions and the Ornamental Aquatics Trade Association.

“We couldn’t have had a more positive response,” said show director Annie Dyke. “Feedback from our exhibitors and visitors has been extremely encouraging and it proves that we were right to stage this specialist event for the aquatics, water gardening and reptile sectors.”

As with many trade shows, Aqua 2010 included a new products award competition. Judges looked for the best product or service in five categories: aquaria, water gardening, shopfitting/EPOS, reptile/terraria and ancillary.

Kevin Rose of Lynchford Aquatics, Simon Langdale of Maidenhead Aquatics and Stephen Walker of World of Water judged the water gardening, shopfitting/EPOS, reptile/terraria and ancillary categories.

In the water gardening category, they named Evolution Aqua’s Pure Pond water treatment the winner. Judges said the product is unique, innovative, has the potential for repeat sales and offers a good value for the money. They also said the graphics help with retailing.

The Pondliner pre-pack stand from Gordon Low Products Ltd. won the shopfitting/EPOS category. Judges Rose, Langdale and Walker said the stand is a thoughtful merchandising tool and has eye-catching and informative graphics. Its compact design also drew praise.

Judges named Casco’s Eco Reptile unit the winner of the reptile/terraria category and PikStik UK’s Aqua Tong the best product in the ancillary category.

Len McGlashan of Water World Ltd., Jerry Arnold of Seapets and Richard Muggeridge of West Country Water Gardens judged named the Aqualantis aquarium by ALF Ltd. as the winner of the aquaria category. Aqua 2011 is tentatively set for Oct. 5 and 6, 2011, at the same venue.

Aqua 2010 Aqua Tong: The Aqua Tong tool, which is used to place coral and other items in an aquarium, won the New Products Award for ancillary product.
Aqua 2010 Pondliner display: Gordon Low’s Pondliner display rack received the New Products Award in the shopfitting/EPOS category.
Aqua 2010 Pure Pond: Pure Pond water treatment won the New Product Award in the water gardening category.
 Aqua 2010 Aquaria: The black and white Aqualantis aquarium won the New Products Award in the aquaria category.
Aqua 2010 CASCO: Casco’s Eco Reptile unit won the New Product Award in the reptile/terraria category.
Aqua 2010 overhead: Attendees of the first Aqua 2010 water gardening and aquatic trade show check out vendors and prepare for an educational seminar.


INCOME GAIN: Jakks Pacific Inc., a Malibu, Calif.-based designer and marketer of pet products and other consumer goods, reported net income of $40.4 million on net sales of $348.7 million in the third quarter ended Sept. 30, compared to net income of $33.7 million on net sales of $351.4 million in the year-ago period. For the first nine months, Jakks reported net income of $38.2 million on net sales of $549.3 million, compared to a net loss of $383.7 million on net sales of $604.9 million in the first nine months of 2009. The company’s management expects to finish the year ahead of expectations, barring any adverse circumstances, such as capacity issues in Asia and shipping delays.

GROCERY SALE: Supermarket operator Supervalu Inc. of Minneapolis reported in late October that it has sold its upscale grocery store chain Bristol Farms to a company that includes Bristol Farms management and investment firm Endeavour Capital. The 14 stores, which are mainly located in Southern California, will continue to operate under the Bristol Farms name and the existing management and associate base was expected to continue to serve customers without disruption. Brian Huff, Supervalu’s senior vice president of specialty retail, said the move will ultimately allow Supervalu to operate more efficiently and effectively and focus on improving the shopping experience throughout its entire network of stores.

TOP TALE: Nestlé Purina Petcare and Ralph’s, a division of supermarket operator The Kroger Co., donated $53,000 in October to the San Diego Humane Society and SPCA as part of their third-annual Tales for the Heart Campaign. The campaign invited 18 select animal welfare organizations to create videos that brought to life their unique tales. Although the San Diego Humane Society took home the top prize, all participating organizations received a donation, for a total of $150,000 in donations awarded.

PET SITTING: has partnered with PetFirst Healthcare of Jeffersonville, Ind., so it can provide its clients with pet insurance information. will refer individuals to PetFirst through the confirmation e-mail its clients receive after they sign up for the pet sitting networking service, as well as dedicate space on its website for additional information. In related news, has partnered with the Business Insurers of the Carolinas, an insurer of pet care providers, to assist pet sitters in obtaining insurance coverage.

BOULDER OPENING: Out-U-Go, a pet sitting and dog walking franchise, has opened a location in Boulder, Colo.—the second Out-U-Go to open in the state. This expansion to the Boulder area reflects the community’s demand for professional pet care services, said franchisee Dan Lipschultz, who also owns the Denver location. Out-U-Go now has a total of seven locations in Colorado and Illinois.

NEW COMPANY: Switzer Online Services Inc., an Englewood, Ohio-based supplier of bird watching products, and its online store officially launched in late October. Products include binoculars, educational materials and bird baths, feeders and houses. The new company also has accounts with social media sites such as Twitter and Facebook.

New Clorox Logo
The Clorox Co. has updated its logo, marking the most dramatic change to its visual identity since 1957.
The Clorox Co., the Oakland, Calif.-based manufacturer of Fresh Step cat litter, unveiled a new logo that incorporates the company’s traditional diamond mark and a brighter blue color with new green accents as well as the full company name to better distinguish the company from its bleach brand. The new logo, according to officials, better presents the company as modern and evolving and underscores its commitment to substantiality and focus on natural products. In related news, the company’s corporate headquarters recently received platinum Leadership in Energy and Environmental Design–Existing Building/Operating and Maintenance (LEED-EB) certification from the U.S. Green Building Council. (sb; art of logo sent to PPNnews; 11/10/10) Caption:.

UP AND AWAY: Pet supply manufacturer Petmate of Arlington, Texas, reported in mid-November that it is now the sole provider of pet carriers for Pet Airways, a pet-only airline. Under the deal, pets flying with Pet Airways are transported exclusively in Petmate’s Vari Kennel carriers. Pet Airways Inc., which services nine U.S. cities, recently became a publically-traded company and is listed as PAWS on the Over the Counter Bulletin Board.

TOUR SPONSOR: RedMoon PetFood Fresh Inc., a direct-to-consumer manufacturer of customized pet food, sponsored several shows during the Cesar Millan Live Canada tour in November. During the tour, Millan used multimedia, accompanied by several demonstrations with dogs and their owners, to illustrate his training techniques. As part of the sponsorship, RedMoon, which has an office in Crossfield, Alberta, Canada, held weekly ticket drawings.

NETWORK DEBUT: The American Kennel Club/Eukanuba National Championship dog show will make its broadcast network premiere on Jan. 23, 2011, on ABC. The 10th annual championship show features 167 dog breeds and was scheduled to take place in early December in Long Beach, Calif. The event previously ran on cable.

NEWLY UPDATED: Summit Chemical Co., a Baltimore-based manufacturer of insect control products and pond supplies, has revamped its website.The new site offers full product descriptions, including updated product documentation and material safety data sheets. Clear-Water Barley Straw Planters, Barley Straw Bales and Barley Straw Flakes are among the pond care products featured on the site.

BLOGGER CHALLENGE: Proportions, a brand of dog food made by SmartPak of Plymouth, Mass., has named Erin Dunn the winner of its 2010 Canine Nutrition Blogger Challenge. The contest, which was held in conjunction with the company’s free, online educational series, Canine Nutrition University, encouraged bloggers to educate themselves and their readers about pet nutrition and the Proportions’ program. As the first place winner, Dunn, who writes All Dog Blog, will receive $200 and a spot as a guest on Dog Talk radio with Tracie Hotchner.

GIVING BACK: Cloud K9, a St. Louis, Mo.-based maker and online retailer of handcrafted jewelry featuring pets, has launched the Giving Back for the Howl-idays program to help animals in need. Until Feb. 14, 2011, Cloud K9’s online customers can type BFAS in the comment box after making a purchase and Cloud K9 will donate 10 percent of the purchase price to Best Friends Animal Society. Best Friends is a national animal rescue and welfare organization that operates a no-kill animal shelter in Kanab, Utah.

BREATHE EASY: Philadelphia-based Petplan and Wag’N Enterprises of Herndon, Va., had donated Wag’N O2 Fur Life Pet Oxygen Mask Kits to 32 first responder teams as of early November. The donations are part of Petplan’s pet rescue window alert campaign. For every 100 alerts created in October and November, one kit would be donated to a rescue team in need.

CONCEPTS: Conceptual Creations Pet Products (CCPet), a Phoenix-based manufacturer of products for reptiles, fish and other animals, has named Tom White general manager in addition to his role as president of business development. In his new capacity, White will focus on operating procedures, customer interface, freight scheduling and movement, employee roles, industry education, cross-training and other internal functions, while continuing to expand CCPet’s line and exposure within the pet industry. White joined the company a little over a year ago.

Terri Orvella
Terri Orvella
Nature’s Logic, the Lincoln, Neb.-based manufacturer of Nature’s Logic brand pet food, treats and supplements, has hired Terri Orvella as Northwest territory sales representative. Orvella is based in the Seattle area and is responsible for helping the company continue to grow its business in the Northwest U.S. market. Orvella has 13 years of sales experience in the pet industry.

OXBOW: Oxbow Animal Health, a Murdock, Neb.-based manufacturer of small animal food and care products, has hired Jim Wohlers as plant manager. Wohlers is responsible for all production, maintenance, safety and warehouse operations, as well as setting strategic direction and ensuring the strategic plan is properly executed within these departments. He has 23 years of manufacturing experience, including 14 years as a plant manager. (sb; headshot sent to PPNnews and VPNnews by Brian on 10/28; 11/15/10) Caption: Jim Wohlers

WELLPET: WellPet, a Tewksbury, Mass.-based manufacturer of natural pet food, has hired Thano Chaltas as chief marketing officer. In his new role, Chaltas is responsible for the strategic development and execution of WellPet’s brand-building initiatives, which encompass new product innovation, brand management and marketing services. Chaltas has spent more than 20 years building global consumer packaged goods brands.
FETCH: Fetch…for Cool Pets! LLC, the NYC-based creators of Pet Head grooming supplies, has hired Marisa Schmidt as director of product development for liquids and consumables. In her new role with Fetch, formerly known as Skaffles, Schmidt will be responsible for expanding the company’s line of licensed grooming supplies, as well as its private label grooming lines. Schmidt brings eight years of buying and product development experience to the company and is a nationally ranked agility trainer.
IAMS: Iams, a brand of Procter & Gamble Pet Care, has created the Mike Arms/Iams Hero Award, which will be given annually to a person or animal organization that has shown commitment and passion for orphaned animals. The award is named after Mike Arms, president of the Helen Woodward Animal Center in Rancho Santa Fe, Calif., and founder of the pet adoption program Iams Home 4 the Holidays. Arms in late October received the Iams Lifetime Hero Achievement Award in recognition of his commitment and contributions to enhancing the lives of homeless animals for more than 30 years.

Diana Guerrero
Diana Guerrero

GUERRO:, a global e-mail marketing company, has tapped Diana Guerrero, an author and speaker on pet-related topics, to provide prewritten e-mail campaigns for the pet industry. Pet companies can brand the e-mails with their identity and use them to drive customers to their business’s website and social networking pages. 


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