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Discovery Communications Donates $200K Via Animal Planet Licensing Program

Posted: January 13, 2011, 6:45 p.m., EDT

Sales of Animal Planet licensed products, such as this portable kennel, benefitted animal and wildlife organizations.
Sales of Animal Planet licensed products, such as this portable kennel, benefitted animal and wildlife organizations.
Discovery Communications, which owns the Animal Planet TV network, reported today that it has donated $200,000 in Animal Planet product sales to animal and wildlife organizations.

Licensees of Animal Planet consumer products, which include pet toys and beds, contributed a portion of their sales in 2010 to Animal Planet's nonprofit program R.O.A.R. (Reach Out. Act. Respond.). The funds have been distributed evenly among eight R.O.A.R partners, including the Petfinder Foundation, Steve Irwin’s Wildlife Warriors Worldwide, and the National Wildlife Federation, each of which receiving $25,000.

 “Our success in the marketplace allows Animal Planet licensing to help the very animals celebrated by the network every day,” said Elizabeth Bakacs, vice president of licensing for Discovery. “As we continue to expand the retail presence of Animal Planet in 2011, we look forward to continuing our efforts for the animal welfare organizations supported by R.O.A.R.”

In 2011, Animal Planet plans to create a new R.O.A.R fund in partnership with GlobalGiving. It will allow consumers to donate directly to R.O.A.R.

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