Pet Industry News Current Issue Exclusives Classified Ads Marketplaces Industry People & Profiles Pet Industry Resource Center
9:34 PM   April 16, 2014
Your E-mail:
Click Here to Subscribe
Subscriber Services
Which type of signage do you most prefer to use inside your store?
Click Here for Complete Breed & Species Profiles
Product Finder
Bookmark and Share

Beneful Kicks Off Dream Dog Park Contest

Posted: May 13, 2011, 3 p.m., EDT

Beneful brand dog food is once again asking dog owners: If you had $500,000 to spend to create the ultimate dream dog park, what would you do?Beneful brand dog food is once again asking dog owners: If you had $500,000 to spend to create the ultimate dream dog park, what would you do?

The second Dream Dog Park Contest invites dog owners to submit their big ideas for a dog park. One grand prize winner’s idea will serve as inspiration for a half-million dollar makeover of a dog park in his or her community.

“I’m thrilled to be part of a contest that lets dog owners dream about ways to spend even more quality time with their four-legged friends,” said Jason Cameron, TV personality and the contest’s head designer. “I was amazed by the creative ideas dog owners dreamed up for last year’s contest and can’t wait to see what they come up with this year.”

To enter, dog owners can log onto the dream dog park website and submit a 250-word or less essay describing how they would use $500,000 to create the dog park of their dreams. Entrants must also include a photo of themselves with their dog showing how life is better when they are together. The deadline to enter is Tuesday, June 21, 2011.

The Beneful Dream Team judges’ panel, which includes Cameron and author Arden Moore, will select the grand prize winner out of a pool of 20 finalists.

In addition to having his or her idea serve as inspiration for the $500,000 dog park makeover, the grand prize winner will receive a $10,000 cash award and a year’s supply of Beneful brand dog food. Nineteen runners-up will each receive a year’s supply of Beneful food.

The newly renovated dog park is expected to be unveiled in the spring of 2012. In the meantime, dog lovers will be able to check out the first Beneful Dream Dog Park in Johns Creek, Ga. The unveiling of that dog park is expected to take place on Wednesday, June 15, 2011. The $500,000 renovation was inspired by last year’s grand prize winner, Johns Creek resident Pat McNeely and his Siberian husky.

“Once dog owners across the country get a look at the inaugural Dream Dog Park in Johns Creek, Ga., complete with a giant bone-shaped ramp with tunnels and water splash pads, they will be even more motivated to enter this year’s contest,” said Ken Wilhelm, Beneful brand director.

For more information on the conest and to view McNeely’s winning entry, visit the website.


 Give us your opinion on
Beneful Kicks Off Dream Dog Park Contest

Submit a Comment

Industry Professional Site: Comments from non-industry professionals will be removed.

Become a Fan of Pet Product News  International
Follow us on Twitter
Copyright ©  I-5 Publishing, LLC. All rights reserved.
Our Privacy Policy has changed.
Terms of Use | Guidelines for Participation
Disclaimer: The posts and threads recorded in our messageboards do not reflect the opinions of nor are endorsed by I-5 Publishing, LLC, nor any of its employees. We are not responsible for the content of these posts and threads.

Gold Standard

*Content generated by our loyal visitors, which includes comments and club postings, is free of constraints from our editors’ red pens, and therefore not governed by I-5 Publishing, LLC’s Gold Standard Quality Content, but instead allowed to follow the free form expression necessary for quick, inspired and spontaneous communication.