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Church & Dwight Launches ‘Tag a Cat’ Initiative

Posted: June 1, 2011, 3:15 p.m., EDT

Church & Dwight Co. Inc., the maker of Arm & Hammer branded cat litter, kicked off its second “Tag a Cat, Save a Life” initiative today to increase awareness about the importance of tagging cats.Church & Dwight Co. Inc., the maker of Arm & Hammer branded cat litter, kicked off its second “Tag a Cat, Save a Life” initiative today to increase awareness about the importance of tagging cats.

The initiative, which coincides with June’s Adopt-a-Cat Month, encourages cat owners to tag their cats—even indoor cats—to prevent their pets from ending up in an animal shelter should they become lost.

To help ensure lost cats return home safely, Church & Dwight is offering cat owners a free, personalized pet ID tag with the purchase of any two Arm & Hammer cat litters. The offer runs through the end of the year. To register for a free pet tag, click here.

In addition, the Princeton, N.J.-based company plans to provide shelters and animal welfare organizations across the United States with donations and ID tags for newly adopted cats. Donation recipients are Animal Friends of Pittsburg; Animal Haven of New York; Arizona Animal Welfare League & SPCA of Phoenix; Best Friends Animal Society of Kanab, Utah; Operation Kindness of Dallas; PAWS Atlanta of Atlanta; PAWS Chicago of Chicago; SAVE of Princeton; Seattle Humane Society of Seattle and the Pennsylvania SPCA of Philadelphia.

“We are committed to educating cat owners about the importance of tagging their cats,” said David Cohen, vice president of Church & Dwight. “We are happy to continue the ‘Tag a Cat, Save a Life’ initiative and support local animal shelters that care for lost cats and work so hard to find loving homes for cats.”

To support “Tag a Cat, Save a Life” initiative, Church & Dwight will promote the campaign on its product packaging, online and in magazines and adoption handouts. Cat owner, model and TV host Beth Ostrosky Stern has once again signed on as campaign spokesperson.

“I’m happy to be working with Church & Dwight, the maker of Arm & Hammer branded cat litter products, again this year on the ‘Tag a Cat, Save a Life’ initiative to encourage cat owners to tag their pets,” she said. “It is critical for owners to understand that tagging both indoor and outdoor cats is important as it increases their chances of being found if they get lost.”

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