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Petsmart to Launch Exclusive Bret Michaels Pet Line

Posted: Sept. 27, 2011, 8:00 p.m., EDT


Rock musician Bret Michaels plans to introduce a line of pet products exclusively at Petsmart in the summer of 2012.

The Bret Michaels Pets Rock collection will be available in all of Petsmart’s 1,197 stores in the United States, Canada and Puerto Rico and online at www.petsmart.com. It will include dog apparel, toys, beds, feeders, collars and leads.

Bret Michaels plans to launch a line of rock ‘n roll pet gear exclusively at Petsmart in 2012
Musician and reality TV star Bret Michaels plans to launch a line of rock ‘n roll pet gear exclusively at Petsmart in 2012.

“As a dedicated pet owners myself, this is a natural partnership for me, and I can’t wait to unveil the collection,” Michaels said. “I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are.”

Michaels grew to fame as the lead singer of Poison. In recent years, he has become a reality TV star with shows like, Rock of Love and Bret Michaels: Life As I Know It.

The announcement of the Bret Michaels Pets Rock collection comes a little over a month after the Phoenix-based retailer unveiled plans to launch a Toys“R”Us-branded dog toy line, which is slated to launch exclusively at Petsmart in the spring of next year. It also follows the 2010 launch of Martha Stewart Pets and GNC Pets, both of which are exclusive to Petsmart stores and www.petsmart.com.
 
“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities,” said Matt McAdam, vice president of merchandising for Petsmart. “Adding the Bret Michaels Pets Rock collection to Petsmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members.”

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