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Purina ONE Launches Programs to Help Shelters

Posted: Dec. 19, 2011, 6:30 p.m. EST

Nestle Purina Petcare’s Purina ONE brand launched two new Shelter Pet Program initiatives designed to help shelter pets.

Beginning in November, QR code stickers appeared on the front of Purina ONE dry cat food packages. For each person who scans the code, Purina will donate $1 to feed shelter pets, up to $30,000.

The donation will go toward feeding shelter cats within the Purina ONE network of shelters.

Additionally, the Purina ONE Facebook page is hosting "Bowl-by-Bowl," which allows users to take simple quizzes that challenge negative perceptions of shelter pets with the goal of inspiring pet adoption, according to Purina. For each completed quiz, Purina will donate one bowl of food to a shelter in need.
"Purina ONE is dedicated to helping shelter cats and dogs," said Lisa Luedde, Purina ONE brand pet food brand manager. "We believe that the right nutrition can make a world of difference in a shelter pet's life, so we've made it easy for people to help. Scanning a QR code and taking a short quiz is all it takes to help us champion shelter pets."

Purina reported its goal is to donate about 10,000 bowls of food per month through the “Bowl-by-Bowl” program, although goals will vary each month. <HOME>

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