Pet Industry News Current Issue Exclusives Classified Ads Marketplaces Industry People & Profiles Pet Industry Resource Center
4:29 AM   October 24, 2014
Click Here to Subscribe
Subscriber Services
Subscriber Services
What do you primarily use the Internet for in your day-to-day business activities? (Check the most frequent use)
Click Here for Complete Breed & Species Profiles
Bookmark and Share

Nestlé’s Purina, Jenny Craig Units Launch Joint Weight Loss Program

Posted: Jan. 3, 2012, 7:20 p.m. EST


Pets and owners slim down

Nestlé launched a program through its Nestlé Purina and Jenny Craig divisions aimed at helping owners and their pets with their New Year’s weight-loss resolutions in 2012.

Through the program, veterinarians can obtain clinic materials on the Nestlé Purina Project: Slim Down website to promote pet weight loss, as well as special offers for owners who want to lose weight along with their pets. Jenny Craig Centres will also promote the Project: Pet Slim Down program and provide special offers for clients with pets.

The joint program started Sunday and runs through March 31, 2012.

Project: Pet Slim Down is a free program from Purina that teams owners of overweight dogs and cats with veterinary professionals who work with them to create an individualized feeding and exercise program to help pets reach a healthy weight. Elements of the program include:

• Feeding software that enables veterinary professionals to calculate feeding recommendations for 1 to 2 percent weekly weight loss;

• Client education;

• Regular pet weight-ins;

• Product coupons to help get patients started;

• Rebates to help clients stay compliant.

<HOME>



 Give us your opinion on
Nestlé’s Purina, Jenny Craig Units Launch Joint Weight Loss Program

Submit a Comment

Industry Professional Site: Comments from non-industry professionals will be removed.

House-training Your Dog
Buy Now
Dog Bible
Buy Now
Healthy Puppy
Buy Now
Copyright ©  PPN, LLC. All rights reserved.
PRIVACY POLICY/OUR CALIFORNIA PRIVACY RIGHTS. Our Privacy Policy has changed.