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Nestlé’s Purina, Jenny Craig Units Launch Joint Weight Loss Program

Posted: Jan. 3, 2012, 7:20 p.m. EST

Pets and owners slim down

Nestlé launched a program through its Nestlé Purina and Jenny Craig divisions aimed at helping owners and their pets with their New Year’s weight-loss resolutions in 2012.

Through the program, veterinarians can obtain clinic materials on the Nestlé Purina Project: Slim Down website to promote pet weight loss, as well as special offers for owners who want to lose weight along with their pets. Jenny Craig Centres will also promote the Project: Pet Slim Down program and provide special offers for clients with pets.

The joint program started Sunday and runs through March 31, 2012.

Project: Pet Slim Down is a free program from Purina that teams owners of overweight dogs and cats with veterinary professionals who work with them to create an individualized feeding and exercise program to help pets reach a healthy weight. Elements of the program include:

• Feeding software that enables veterinary professionals to calculate feeding recommendations for 1 to 2 percent weekly weight loss;

• Client education;

• Regular pet weight-ins;

• Product coupons to help get patients started;

• Rebates to help clients stay compliant.


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