Target Taps Dog Treat Bakery for New Retail Partnership

Polka Dog Bakery's Target collection includes dog collars, among other items.

The Boston-based Polka Dog Bakery will be one of five U.S. specialty stores that will participate in Minneapolis-based Target Corp.’s new The Shops at Target retail partnership program.

The program, which debuts May 6, 2012, at all Target stores and Target.com, features co-created, limited-edition exclusive collections across five different product categories, including dog products.

“One of the reasons our guests love shopping at Target is our design partnerships,” said Brian Robinson, Target's director of fashion and design partnerships. “They create excitement and leave even the most loyal Target shoppers wondering what we’ll do next.”

“With The Shops at Target, we’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs,” Robison added.

Polka Dog Bakery’s collection will consist of natural dog treats as well as accessories, including bowls, balls, collars, harnesses and food mats.

The first The Shops at Target will also include collections from San Francisco’s The Candy Store; Aspen, Colo.’s Cos Bar (cosmetics); Warren, Conn.’s Privet House (home decor) and Miami Beach, Fla.’s The Webster (fashion).

The five collections total nearly 400 products.