Pet Industry News Current Issue Exclusives Classified Ads Marketplaces Industry People & Profiles Pet Industry Resource Center
8:46 PM   April 19, 2015
Click Here to Subscribe
Subscriber Services
Subscriber Services
How many of your customers ask about the safety of the food and treats they buy?
Click Here for Complete Breed & Species Profiles
Bookmark and Share

FidoPharm Rolls Out Generic Heartworm Preventive

Posted: March 9, 2012, 6:25 pm. EST


PetArmor manufacturer FidoPharm launched a generic prescription heartworm preventive called PetTrust Plus (ivermectin/pyrantel) today as part of an event in New Orleans at which FidoPharm established a “Pet Trust” for the Louisiana Society for the Prevention of Cruelty to Animals.

PetTrust Plus is the first generic preventive to be sold in retail pharmacies, according to FidoPharm. The medication contains the same active ingredients in the same concentrations as Merial's Heartgard Plus, but costs up to 50 percent less, the company said.

“Dogs deserve access to preventive heartworm medicine and their owners deserve choices, without having to sacrifice quality and efficacy,” said FidoPharm President Alex Kaufman. “With the introduction of PetTrust Plus at retail pharmacies nationwide, FidoPharm continues to protect pets and provide pet parents with affordable and accessible pet health care options and we are proud to educate pet owners about the importance of heartworm testing and treatment.”

FidoPharm committed $5,000 to establish the “Pet Trust” for the LA/SPCA to provide protection and healthcare to local, needy pets. The company will also provide the next 500 adopted eligible dogs with a six-month supply of PetTrust Plus.


 Give us your opinion on
FidoPharm Rolls Out Generic Heartworm Preventive

Submit a Comment

Industry Professional Site: Comments from non-industry professionals will be removed.

Reader Comments
What happens if the dog has an adverse reaction to the product? Should the owners take the dog to the Walmart or Sam's store for emergency treatment?
Larry, Omaha, NE
Posted: 4/12/2012 7:15:58 AM
Wonderful!! NOW let's work toward a generic for Interceptor (Whenever it comes out of patent!!) so all the collie folks can get a break as well.
Ellen, Floyd, VA
Posted: 3/19/2012 2:04:27 PM
This, on the surface, seems to be a boon (cutting costs) but with Heartworm meds/treatment, isn't it first necessary to have the blood test? And if the consumer can buy the generic OTC without such, isn't that dangerous to the pet? I'd always believed that to give Heartworm meds to a dog already with Heartworm accelerates the problem and, ultimately, death. Thanks
Nancy, Millsboro, DE
Posted: 3/12/2012 10:01:59 AM
View Current Comments

Grooming Your Dog
Buy Now
Healthy Puppy
Buy Now
Dog Training Solutions
Buy Now
Copyright ©  PPN, LLC. All rights reserved.