Posted: March 20, 2012, 5:20 p.m. EST
Spring Naturals, a dog food and treat brand of Mitchell, S.D.-based Performance Pet Products LLC, unveiled today its Spring Into Action community initiative.
The campaign, announced to coincide with the first day of spring, will begin in May as a way to recognize those who help animals in need, the company reported.
“At Spring Naturals, we value the pets in our lives and wanted to find a way to give the spotlight to everyday heroes working day in and day out to save the lives of pets in need,” said Rob Cadenhead, vice president of sales and marketing at Performance Pet Products, a subsidiary of Green Bay, Wis.-based American Food Groups LLC. “With the idea of supporting those on the frontlines of animal welfare, ‘Spring Into Action’ was born.”
Each month, the company will select “an everyday hero” and highlight the person and the animal rescue group that person supports on the Spring Naturals Facebook page. The featured person will also receive a 26-pound bag of Spring Naturals dog food and a six-ounce package of treats.
Next March, a grand prize winner will be selected from the featured individuals and that person’s animal rescue organization or shelter will receive $2,000 worth of Spring Naturals dog food and a $500 donation.
Also to celebrate the first day of spring, Spring Naturals will provide dog food and treats for a year to the person who adopts a dog named Spring from Project Rescue Chicago, a non-profit organization that rescues, rehabilitates and re-homes abandoned dogs and puppies.
Industry Professional Site: Comments from non-industry professionals will be removed.