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PLMA Adds Pet Pavilion to 2012 Private Label Trade Show

Posted: Aug. 24, 2012, 5:30 pm. EDT

The Private Label Manufacturers Association of New York City announced the addition of a new pet care pavilion as part of its 2012 Private Label Trade Show, Nov. 11 to 13 in Rosemont, Ill., as a way to bring attention to the “rising importance of pet care categories in store brands programs.”

“Turning a spotlight on the growing range of pet categories is overdue,” said PLMA President Brian Sharoff. “With retailers of all kinds increasingly attuned to what America’s 73-million pet owners want for their cats, dogs and other animal friends–whether it’s in terms of nutrition and health, recreation, or grooming and supplies–it’s clear that the market dynamics favor solid growth in the private label pet arena.”

PLMA prviate label trade show will now feature a pets pavilion
The Pet Care Pavilion will showcase the latest trends, nutritional formulations and pet care products from some 50 exhibitors at the 2012 show, as well as from top retailers from across the country. At least 50 exhibitors emphasizing pet foods, pet care and other pet products will be featured at the new pets pavilion

Store brands pet foods have been expanding to include premium and gourmet varieties and nutritional formulations for special health and dietary needs, such as weight management. Store labels have also appeared on a variety of pet treats, toys and grooming products of late, according to the Private Label Manufacturers Association. The PLMA cites Ol’ Roy as an example of a successful private label; the Walmart brand is the number one selling dog food in the country.

The PLMA gives many reasons for anyone shopping new pet products or ideas to attend this year’s show:

• Great way to meet decision-makers, including buyers and executives from the leading U.S. supermarkets, supercenters, drugstore chains, mass merchandisers, wholesalers, convenience and specialty retailers, brokers, importer and exporters, discounters, military exchanges  and suppliers of ingredients, services, research, consulting, etc.

• Industry’s largest show devoted entirely to store brands

• Seminars and workshops of the latest private label trends

• Brokers and agents available to help new exhibitors understand the marketplace

• Product development experts available to help put ideas onto retailers’ shelves

• Ingredient suppliers available to demonstrate new ways of improving products while increasing marketability

For many, store brands represent better selection, value and savings. In terms of product quality, most consumers see no difference between private label and national brands, according to the PLMA website.

The PLMA’s 2012 Private Label Trade Show is expected to draw more than 4,500 visitors and have more than 2,100 exhibit booths from leading manufacturers of private label goods representing more than 35 countries when the show opens in November.


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