Posted: Sept. 4, 2012, 7:40 p.m. EDT
Premium pet food manufacturer Royal Canin has launched a feline spay/neuter campaign that invites cat owners to share a Facebook infographic in exchange for free food.
The “You Share, We Give” campaign began Aug. 29, 2012, in support of the St. Charles, Mo.-based company’s new Spayed/Neutered cat food formulas.
Fans who share the infographic at www.facebook.com/RoyalCanin.us with another Facebook user receive a downloadable coupon good for a free sample of the Spayed/Neutered canned formula. Up to 25,000 cans will be given away.
The diets also include four dry formulas: Kitten, Appetite Control, Appetite Control 7+ and Spayed/Neutered 12+.
“There is a great need for a diet that addresses the decreased energy and increased appetite that result from [spaying and neutering],” said Dr. Brent Mayabb, DVM, manager of education and development for Royal Canin.
The company will donate $25,000 to the American Humane Association in support of feline health research.
<HOME>
Industry Professional Site: Comments from non-industry professionals will be removed.