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Journal Multimedia Buys H.H. Backer’s Pet Age Trade Magazine

Posted: Sept. 7, 2012, 6:30 p.m. EDT

H.H. Backer Associates of Chicago today announced it has sold Pet Age magazine to Journal Multimedia of Harrisburg, Pa. Financial terms were not disclosed.

H.H. Backer, the organizer of the Pet Industry Christmas and Spring Trade shows, will continue to publish Pet Age through the December 2012 issue, with Journal Multimedia taking over the publication beginning with the January 2013 issue.

Established by company founders Sue J. Busch and Horst Backer in 1971, Pet Age is a monthly B2B publication that provides pet store owners and managers with practical ideas and strategies for selling pets, pet products and pet-related services.

Backer sold its Pet Age trade magazine to Journal Multimedia
“We are confident that Journal Multimedia will carry on Pet Age’s tradition of award-winning editorial excellence,” said Patty Backer, president of H.H. Backer Associates and publisher of Pet Age. “H.H. Backer Associates will continue to have a strong affiliation with Pet Age in promoting our trade shows.”

Craig Rexford, the former publisher of pet trade magazine Pet Business, has been hired as the new publisher of Pet Age, according to Journal Multimedia. The publishing company plans to produce Pet Age from its office in Somerset, N.J.

Journal Multimedia produces a variety of publications, events, web products, video, software and research for niche markets, and is the parent company of the Central Penn Business Journal, NJBIZ, Lehigh Valley Business and Central Penn Parent.

“Journal Multimedia has a long history of successfully serving readers and advertisers with niche publications,” said David A. Schankweiler, founder and CEO of Journal Multimedia. “We are very pleased to welcome Pet Age to the Journal Multimedia family, and we are committed to meeting and exceeding the expectations of Pet Age’s readers and advertisers in the future, starting with the January 2013 issue.”

In related news, Backer announced late last month the postponement of its annual spring trade show until 2014. The company cited the flailing economy and a lack of support from key pet industry distributors and manufacturers as the reasons for the change to a biennial format.


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