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Pet Industry Trade Show SuperZoo Continues to Break Attendance Records

Posted: Sept. 24, 2012, 5:10 p.m. EDT


The pet industry’s annual SuperZoo trade show broke attendance records again this year, according to the World Pet Association, which organizes the event.

The show, which ran Sept. 11-13, 2012, at the Mandalay Bay Convention Center in Las Vegas, drew a record 871 vendors and 12 percent more attendees than last year, the WPA reported.  A final attendance number was not available.

A then-record 12,197 attendees and 795 exhibiting companies attended last year, according to the WPA. The numbers in 2010 were 10,249 attendees and 690 exhibitors.

SuperZoo 2012 pet trade show
When all the numbers are crunched, attendance at SuperZoo 2012 should top 13,000, the World Pet Association reported. Photo Courtesy of World Pet Association.
Visitors this year came from virtually every state and 53 nations

“We are thrilled with the continued success of the show, especially in terms of the quality of buyers it represents,” WPA president Doug Poindexter said. “This is a testament to the strength and vitality of the pet industry in North America.”

A common refrain among exhibitors was about SuperZoo’s fine reputation and, more specifically, the quality of the 2012 show.

“We’re seeing big buyers, big chains, buyers from overseas–it’s been great,” said Greg Wheeler, managing partner of CleanTraks LLC of Chico, Calif., which makes the UltraLeash, a combination leash and pet waste system.

Dan Belair, owner of San Diego-based Dogla, a maker of designer collars and leashes, liked exhibiting in Rodeo Drive, a section that brings together specialty and boutique businesses.

“Boutique-type stores don’t want to go through rows and rows of dog food to find one boutique,” he said. “Likewise, if you’re not a boutique-type store, you can skip the section. It helps everyone.”

Rodeo Drive contained nearly 125 booths this year and will expand in 2013 to more than 150 exhibitors, Poindexter said.

Watch SuperZoo videos
Click here to watch highlights from SuperZoo 2012.
The WPA announced earlier that SuperZoo will return to Mandalay Bay in 2013 but open its doors July 23-25 rather than in September.

“We expect a positive response to this change that will result in a larger number of buying attendees who can take advantage of an earlier holiday buying season and exhibitors anxious to debut products that are making it to market midyear,” he commented. “Many attendees have expressed that September is really too late for them to order, receive and merchandise for the holidays.

“Many buyers were still busy making last-minute purchases as the show closed on Thursday and were requesting more time to see all their vendors, which is something the trade show committee will address in the weeks ahead,” Poindexter added.

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