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New Online Pet Supply Store Eyes Boutique Market

Posted: Sept. 26, 2012, 5:45 p.m. EDT

Zoe Pet Supply, a New York City start-up company that dubs itself a “super pet boutique,” launched the website, the online retailer reported today.

The website claims to sell 3,000 products made for cats and dogs, including collars, natural treats, carriers, beds, toys, clothing, supplements, health goods, costumes and grooming supplies. It also sells bespoke bowtie dog collar collections from Sooper Tramp and The Brooklyn Bakery, home collections from Doca Pet, Kitty Pod and The Pet Loo, and imports from Bosa Italia, b.Pets and Petsmood.

Dog costume
A cupcake costume is among the products sold by a new online retailer called Zoe Pet Supply.
All treats and jerkies sold by the company are made in the United States.

“In a city where 1.4 million pets reside, New York City has served as the perfect backdrop for our online pet store, often inspiring the stylish and innovative pet products featured on the site,” founder Rosetta Mitchell said.

Zoe Pet Supply promotes a “Deal of the Day” through which it sells selected products for at least 50 percent off. Shipping is free on orders over $69.

The company also distributes a newsletter featuring new arrivals, coupon codes and product giveaways.




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