Posted: Oct. 8, 2012, 5:45 p.m. EDT
Petmate and camouflage clothing maker Mossy Oak announced today that they will team up to create co-branded pet products in multiple categories, starting with collars, leads and bedding.
“We’re glad to partner with such a trusted name in pet products,” said Chris Paradise, senior vice president and chief sales officer for West Point, Miss.-based Mossy Oak.
The collars and leads line will feature Mossy Oak’s Break-Up Infinity and Pink Bottomland camouflage patterns. The two-ply collars, six-foot leads, traffic leads and single-ply clear plastic-coated collars come with black hardware.
The agreement also includes the launch of 300-denier, moisture-resistant camouflage pillow beds in the Break-Up Infinity pattern.
“This is an excellent opportunity for Petmate to work with a company that shares our commitment to connecting with our customers and giving them the best products in the industry,” said Larry Baab, executive vice president of marketing and new product development for Arlington, Texas-based Petmate. “Like Petmate, Mossy Oak sets a high standard and together we will be able to provide outdoor enthusiasts with the premium products they have come to expect from both Mossy Oak and Petmate.”
Mossy Oak patterns also can be found on products such as automotive seat covers, home furnishings, and wallets and purses.
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