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Independent Pet Chain Adding Fourth Florida Location

Posted: Nov. 12, 2012, 2:20 p.m. EST

Calling itself in “growth mode,” Aquarium Retail Holdings Inc. of Tamarac, Fla., expects to open its fourth Florida pet store in early 2013 in Coral Springs, Fla.

The 14,500-square-foot Allpets Emporium will be located in the Turtle Crossing shopping center.

“There aren’t a lot of independent pet retailers in growth mode like us,” said Steve Berlin, CEO of Aquarium Retail Holdings, who credited “superior customer service, product diversity and competitive pricing” for the company’s expansion.

Customer service is one way Allpets differentiates itself from big-box competitors, Berlin said.

Predator Aquarium
Allpets Emporium in Pembroke Pines, Fla., features a 3,000-gallon predator aquarium containing sharks and eels. Courtesy of Allpets Emporium
“Our goal is to establish that neighborhood feel where everybody knows your name,” he added. “We recognize where our competitors are failing and capitalize on their weaknesses.”

The newest Allpets is scheduled to open in mid-March, selling dog, cat, small animal, reptile, bird, pond and aquatic supplies and offering services such as grooming, pet vaccinations and aquarium maintenance.

Nearly 3,500 square feet will be devoted to aquatics, including freshwater and saltwater fish. The centerpiece will be a 1,000-gallon African cichlid display tank.

Berlin expects to employ about 30 people at the new store.

The company’s other Florida locations are Allfish Emporium in Tamarac, which opened in 2005, and Allpets Emporium in Davie and Allpets Emporium in Pembroke Pines, which opened last year. All three stores occupy at least 20,000 square feet.

“Our customers are our spokespeople, and we want to give them such a good experience that they will never want to go anywhere else,” Berlin said.


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