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I-5 Publishing Takes Over Magazines, Books, Websites of BowTie Inc.

Posted: Feb. 5, 2013, 12:50 p.m. EST


I-5 Publishing LLC, a newly formed joint venture of publishing industry executives David Fry and Mark Harris, announced last week that it had acquired the books, magazines and websites of BowTie Inc., the publisher of Pet Product News International and other leading special-interest brands such as Cat Fancy and Dog Fancy.

The acquisition, effective Feb. 1, includes certain assets of BowTie Inc., including trade magazines like Veterinary Practice News; consumer magazines such as Reptiles, Horse Illustrated and Urban Farm; websites including PetProductNews.com, AnimalNetwork.com and DogChannel.com; and bestselling books about animals, including "Dog Heroes of September 11th" and "The Original Dog Bible."

“We are thrilled to bring these storied brands under our umbrella,” said Harris, who has been appointed interim CEO of I-5 Publishing. “Combining the talented, passionate teams that have built such a robust content engine with the technology and expertise of our existing joint ventures creates the perfect platform on which to create an infinite variety of special-interest content for delivery in all formats.”

 Pet Product News International
Pet Product News International is the top monthly business newsmagazine that informs, educates and entertains the professional pet industry.
I-5 Publishing is the latest in a series of professional partnerships between Fry and Harris and their respective companies. Harris is the co-founder and co-owner of National Publisher Services (NPS), the leading provider of publishing management services. Fry is the chairman of NPI Ventures LLC, which owns 50 percent of NPS, and the chief technology officer of Fry Communications, one of the nation’s largest privately held integrated communications companies.

“We already offer our clients solutions in four key areas of publishing: retail sales development, audience development, publishing services and digital platforms. I-5 Publishing allows us to round those out with a fifth area of expertise–content–thus creating a truly comprehensive portfolio of services,” said Harris.

I-5 is in discussion with leading brands to form marketing partnerships that will leverage its ability to package targeted content and expand its product and brand offerings.

Additionally, Harris announced that Daniel Ambrose, managing partner of Ambro.com and a lifelong publishing executive and consultant, joined the I-5 executive team as chief strategy officer for digital and advertising.

“I am thrilled to be joining the team at I-5," Ambrose said. "In today’s increasingly complex media market, a company that can quickly package and distribute targeted content and innovate multifaceted marketing solutions is essential. I look forward to working with the combined talents and resources of David Fry, Mark Harris and I-5 to create a media company for tomorrow’s content needs.”

Harris and Ambrose will be joined on the executive team by former BowTie executives Nicole Fabian, chief financial officer; June Kikuchi, chief content officer; and Dolores Whitlo, vice president of consumer marketing.

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