Posted: Feb. 14, 2013, 5:30 p.m. EST
By Clay Jackson
If more than 2,600 booths aren’t reason enough to attend Global Pet Expo, Andy Darmohraj, senior vice president of the American Pet Products Association, has another:
“Global is the first show of the year, so it is a good opportunity to see the products that will be in high demand in 2013.”
The APPA is a co-sponsor of Global Pet Expo, which kicks off Feb. 20 at the Orange County Convention Center in Orlando, Fla.
Germany’s Interzoo, while bigger, is held every two years, making Global the pet industry’s largest annual trade show.
The Global Pet Expo exhibit hall is open from 9 a.m. to 6 p.m. Feb. 20 and 21 and 9 a.m. to 5 p.m. Feb. 22.
Even before the first buyer walks into the convention center, Global 2013 is positioned to eclipse last year’s numbers.
“It will be a record year for us,” Darmohraj
noted. “Nine hundred and seventy five companies will exhibit…filling almost 2,700 booths.”
“It will be the biggest pet products show ever held in the U.S.,” he suggested.
Last year’s numbers were nothing to sneeze at:
- More than 3,000 new products were launched.
- 5,011 buyers from around the world attended.
- 1 in 4 attendees was from outside the United States.
- 145 international companies exhibited in the International section.
- 835 exhibitors filled 2,487 booths.
Mitch Klapow, CEO of Nandog Pet Gear in Mission Hills, Calif., wouldn't dare miss the show.
“As a new vendor on the scene, we feel it is imperative to attend Global Pet Expo as it has become the premiere trade show within our industry,” Klapow said. “Having access to buyers from around the world is key for a brand to position itself.”
Global will host 26 hours of business-building educational seminars, such as “The Live Shopper…The Endangered Species,” “Triple Your Profits” and “How to Market Your Pet Store in the 21st Century.”
Several specialty sections on the trade show floor will assist buyers in zeroing in on what’s most important to them. Themed areas include The Natural Pet, The Boutique, Everything Aquatic, What’s New! and The International Pavilion.
Attendees may vote on the best new products displayed in the New Products Showcase. The winners in categories such as aquatics, bird, boutique, cat, dog, natural pet, small animal, reptile and point-of-purchase will be honored at 5 p.m. Feb. 21.
For those arriving early in Orlando, the ninth annual Allan L. Levey Golf Tournament on Feb. 19 will benefit the Pet Industry Joint Advisory Council, the industry’s advocacy arm in Washington, D.C.
Several free events are scheduled, including the Global Pet Expo Networking Reception, which will take place from 6 to 7:30 p.m. Feb. 20.
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