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Manufacturers Taste-Test Own Pet Food in YouTube Videos

Posted: April 10, 2013, 2:30 p.m. EDT

Manufacturers that declare their pet food is good enough for people to eat got a chance to prove it.

The website put company representatives to the test at Global Pet Expo in February, challenging them to chow down on their dog or cat food and treats—and in one case a corn-based cat litter.

Evidence of 13 exhibitors sampling their products is shown in a series of videos posted on YouTube.

“For the longest time, the biggest decision regarding pet food was whether to purchase wet or dry,” said Jon Roska Jr., vice president of merchandising at Pet360, based in Plymouth Meeting, Pa. “Nowadays, pet owners are faced with a multitude of decisions, and there are a variety of gourmet options to choose from.

 Scott Friedman
Scott Friedman of
By Nature Pet Foods

Stephen Portch
Stephen Portch of
Natural Balance Pet Foods

“We want to give brands the opportunity to prove that their food is the highest quality option...and what better way is there to do that than by consuming the food themselves?”

Designed to highlight many of the most popular brands, Pet360's “Eat Your Food” feature also provides manufacturers the opportunity to promote the nutritional benefits of their formulas.

For viewers eager to copy what they see, the videos include a “Do Not Try This at Home” warning.

The participating vendors were:

• Against the Grain Pet Foods: Chelsea Sher, owner

Annamaet Pet Foods Inc.: Kit Brown, marketing and sales

Blackwood Pet Food: Anthony Burrus, marketing and social media coordinator

• By Nature Pet Foods: Scott Friedman, Northeast regional sales manager

• Dogswell: Marco Giannini, CEO

• Evanger's Dog & Cat Food Co. Inc.: Holly Sher, president

Iams: Meredith Hudak, account executive, and Bud Most, national events manager

• K9 Natural Foods Ltd.: Calvin Smith, CEO

Natural Balance Pet Foods: Stephen Portch, director of independent sales (East Coast)

Nature's Variety: Jeff Werner, Eastern regional sales manager

Petcurean Pet Nutrition: Bill Schernekau, senior regional sales manager

Weruva Inc.: Ward Reynolds, national sales manager

World's Best Cat Litter: David Tagliatela, director of mass and grocery


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