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Natura Issues Wider Product Recall

Posted: June 18, 2013, 4:20 p.m. EDT

The ongoing threat of salmonella contamination moved Natura Pet Products today to voluntarily recall all Innova, California Natural, Evo, Healthwise, Mother Nature and Karma dry pet food and treats bearing expiration dates prior to June 10, 2014.

The action followed similar recalls issued in March and April for Natura products with earlier expiration dates. The newest recall added the Mother Nature line of biscuits.

The recalls, the first in the company’s 21-year history, involve food made for dogs, cats and ferrets. Canned food is not affected.

Evo is among six brands subject to a wider recall by Natura Pet Products.
The recalled products are sold through pet stores and veterinary clinics in the United States and Canada as well as online.

The Fremont, Neb., company, a division of Cincinnati-based Procter & Gamble, reported the latest news in a statement posted on its website. An advisory also was issued by the U.S. Food and Drug Administration.

Natura’s statement noted that the company was "truly sorry” and "disappointed.”

"We made this decision in part due to a single positive salmonella test by the FDA on product manufactured April 3,” the company stated. "Normally, this would have resulted in retrieval of product manufactured over just a few days. However, we are taking the additional precautionary measure to recall all products in the marketplace.”

Natura did not explain why salmonella continues to trouble the company. A spokesman could not be reached to comment.

In a sign that Natura is working to solve the salmonella issue, the statement pointed out that "additional finished product testing procedures” have been implemented "with the guidance of industry experts.”

Symptoms of salmonella poisoning in pets include lethargy, diarrhea, fever and vomiting. People who handle contaminated pet products may exhibit similar symptoms.

More information and refund instructions are available at


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Reader Comments
Mass production, mass mess!!! Quite a problem for small independents! Our money is invested now, but we must wait to get our problems taken care of. Very disappointed
Jane, Connellsville, PA
Posted: 7/8/2013 5:47:37 PM
Natura has never had these types of problems until P&G acquired them...coincidence? We've lost all confidence in the products.
Jane, Cleveland, OH
Posted: 6/26/2013 1:04:17 PM
It would be informative if you had made it clear that Natura, while still a smaller family owned company, never had a recall. This has happened under Proctor & Gamble a huge company who also produces lower quality foods such as IAMS and Eukanuba.
Carolyn, Rowley, MA
Posted: 6/20/2013 9:34:59 AM
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