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Dressed-up Pets to Walk Runway at Backer

Posted: July 15, 2013, 12:45 p.m. EDT


Look for an extra dog treat at Backer’s Total Pet Expo fall trade show when the Back-to-School Pet Fashion Show debuts Sept. 20.

Four-legged runway models will parade ready-to-wear and student pieces during a two-hour event sponsored by the International Association of Pet Fashion Professionals.

The fashion show’s top vendor will receive a prize package that includes free booth space at Backer’s Total Pet Expo spring trade show in Atlantic City, N.J.

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"Unleashing Pet Style—One Designer At A Time!” is the tagline of the International Association of Pet Fashion Professionals.
Pet fashions will be in the spotlight from 7 to 9 p.m. on the first night of the fall show, which runs from Sept. 20 to 22 at the Donald E. Stephens Convention Center in Rosemont, Ill.

More information is available at PetFashionShow2013.com.

The International Association of Pet Fashion Professionals is a start-up group that plans to launch a membership drive Aug. 8 at the conclusion of the Unleashable Pet Fashion Summit. The free, all-day summit is a series of online video seminars presented by industry professionals and is focused on the business side of pet fashion, including marketing, social media and video production.

Registration for the summit is available at UnleashableSummit.com.

Lauren Darr, founder of the Niles, Ill.-based group, has high hopes that her organization will capture the industry’s attention.

"The main goal of the association is to provide educational, networking and showcasing opportunities to ensure [members’] success while elevating the visibility of pet fashion as an industry overall,” Darr said.

The association’s website is PetFashionProfessionals.com.

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