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Live from Chicago: Total Pet Expo

Posted: Sept. 12, 2013, 4:50 p.m. EDT

Live interviews and prerecorded features will be broadcast next week from Total Pet Expo, the newly rebranded trade show organized by H.H. Backer Associates in suburban Chicago.

The interactive coverage, called TPE TV, may be watched from anywhere in the world at The hours will be from 10 a.m. to 5 p.m. Sept. 20 and 21 and 10 a.m. to 3 p.m. Sept. 22 CDT.

"TPE TV is just one of the many innovative, new treats being served up for exhibitors and attendees of the new and improved show,” said co-host Kristen Levine, president of Fetching Communications and "We've got a dream team of TV production professionals ready to broadcast real-time interviews and feedback with manufacturers and key industry professionals.

 Backer Trade Show
More than 500 companies showcased their goods and services at the 2012 trade show. 
H.H. Backer Associates
"An added bonus is that we can feature breaking news and show promotions to buyers and distributors anywhere across the globe with our combination of live and recorded content,” Levine added.

She will host TPE TV along with Shawna Schuh of the Women in the Pet Industry Network and dog expert Jamie Damato Migdal.

The online broadcasts will originate from Donald E. Stephens Convention Center in Rosemont, Ill.

"This technology is not only cutting edge for the pet industry and traditional trade shows but is highly sought after as the ‘next’ big thing in online marketing,” said Andrea Fischetti, managing director of Chicago Pet Video, which is producing the broadcasts. "We believe it will bring additional value to Total Pet Expo exhibitors and most importantly, increase sales for them.”

Online viewers may ask questions or comment using the Twitter hashtag #totalpetexpo.

Total Pet Expo, formerly known as the H.H. Backer Pet Industry Christmas Trade Show, will offer a number of other new features this year, including a concept store and a 30-foot-long, tip-sharing Idea Wall.


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