Posted: Nov. 20, 2013, 4:00 p.m. EST
Coming soon to a pet store near you: Body Glove leashes, apparel and toys.
Body Glove International, a manufacturer of wetsuits, clothing and accessories for people active in the water or outdoors, has signed a license agreement with Plangea Inc. of Vista, Calif.
Plangea is beginning to ship a line of Body Glove-branded pet products—from floatation devices, leashes and bowls to carriers, apparel and toys.
Body Glove personal floatation device for dogs
Body Glove visor
"Combining Body Glove’s worldwide brand recognition and reputation for quality with Plangea’s product and market expertise in the pet industry is a perfect match,” said John Westgarth, president and CEO of Plangea. "The global pet market has seen continued growth year over year and offers tremendous potential for the Body Glove brand.
Many of the pet products are made from neoprene
, a synthetic rubber used in Body Glove apparel.
"We expect Body Glove Pet to be very successful,” Westgarth said. "We expect this to be true only in the U.S., but internationally as well.”
About 25 percent of the pet line has been released, primarily to independent retailers, a Plangea spokeswoman said. The remainder should be on the market by spring 2014.
Body Glove is based in Redondo Beach, Calif.
"We have had a lot of success with pet products in the past and we believe Plangea is a great company to partner with,” Body Glove President Russ Lesser said. "Our products are for active people, and active people take their pets with them.”
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