Pet Industry News Current Issue Exclusives Classified Ads Marketplaces Industry People & Profiles Pet Industry Resource Center
6:08 AM   April 16, 2014
Your E-mail:
Click Here to Subscribe
Subscriber Services
Which type of signage do you most prefer to use inside your store?
Click Here for Complete Breed & Species Profiles
Product Finder
Bookmark and Share

Grain-free Pet Food Growing in Popularity

Posted: Nov. 20, 2013, 1:20 p.m. EST


American pets are gobbling up more than $1.7 billion a year in grain-free food, a market research company reported today.

Sales of grain-free pet food have jumped by 28 percent over the past year, according to The GfK Group, a German-based company that tracks business at more than 11,000 U.S. pet stores.

"We see the growth of grain-free foods—and natural pet products generally—as part of a larger trend toward humanization of pets,” said Maria Lange, a GfK senior product manager. "Consumers are clearly comfortable splurging on pets they see as valued family members, not just everyday animals.

 Dog
U.S. dog owners buy $1.4 billion worth of grain-free food.
"We see brands like Blue Wilderness, Natural Balance and Taste of the Wild leading the way,” Lange added, "and we expect other outgrowths of the natural trend to emerge in the coming months.”

Over a 12-month period ending in September 2013, sales of grain-free items for dogs totaled $1.4 billion, more than four times the $322 million sum for cat products, GfK reported.

All together, grain-free selections make up a fraction of the $21 billion-a-year U.S. pet food market.

GfK noted that manufacturer and retailer interest in the sector is growing, with 3,500 products found on store shelves, a 33 percent increase in one year. About 2,300 of those products are formulated for dogs and 1,200 for cats.

Pet owners pay about 45 percent more for grain-free products, GfK added.

"Grain-free and high protein diets are said to be more natural for dogs and cats, giving them more energy and healthier coats and cutting back on allergic reactions,” GfK stated. "The grain-free category is an outgrowth of a larger trend toward natural pet products, ranging from cat litter to flea and tick products.”

<HOME>



 Give us your opinion on
Grain-free Pet Food Growing in Popularity

Submit a Comment

Industry Professional Site: Comments from non-industry professionals will be removed.

Grooming Your Dog
Buy Now
Healthy Puppy
Buy Now
Dog Training Solutions
Buy Now
Become a Fan of Pet Product News  International
Follow us on Twitter
Copyright ©  I-5 Publishing, LLC. All rights reserved.
Our Privacy Policy has changed.
PRIVACY POLICY/OUR CALIFORNIA PRIVACY RIGHTS.
Terms of Use | Guidelines for Participation
Disclaimer: The posts and threads recorded in our messageboards do not reflect the opinions of nor are endorsed by I-5 Publishing, LLC, nor any of its employees. We are not responsible for the content of these posts and threads.



Gold Standard

*Content generated by our loyal visitors, which includes comments and club postings, is free of constraints from our editors’ red pens, and therefore not governed by I-5 Publishing, LLC’s Gold Standard Quality Content, but instead allowed to follow the free form expression necessary for quick, inspired and spontaneous communication.