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Beneful Awards $500,000 Dog Park to Prescott, Ariz.

Posted: Dec. 23, 2013, 3:00 p.m. EST

Dreams do come true. Just ask Linda Nichols, a Prescott, Ariz., resident whose winning entry in the 2013 Beneful Dream Dog Park Contest secured $500,000 in renovations to her city’s rundown canine playground.

Nichols was among more than 1,000 dog owners who entered the contest by answering the question: "If you had $500,000 to create a dream dog park where you and your best buddy can play together, what would you do?”

Beneful, a dog food brand of St. Louis-based Nestlé Purina PetCare Co., selected Prescott based partially on a two-minute video in which Nichols lamented the poor conditions at Willow Creek Road dog park.

 Linda Nichols
Linda Nichols and her dog, Callie.
"Currently our park is a large fenced dirt field with lots of weeds,” she narrated. "There is no clean, permanent seating, and our water source is a hose and a bucket.”

Nichol proposed a firefighter-themed park, which will be unveiled to Prescott dogs and their owners next summer. The features will include a bronze Dalmatian statue at the front gate, a fire engine playground area and a fire hydrant water feature.
Celebrity interior designer Nate Berkus will prepare the blueprints for the renovated park. Construction is set to begin this spring.

"Beneful is dedicated to celebrating the special relationships people share with their four-legged best buddies and one way we do this is through our annual Dream Dog Park Contest,” said Brent Gleckler, Beneful brand director. "We are always inspired by the passion and creativity of the dog owners who enter the contest, and it is a privilege to leave a lasting gift in our contest winners’ local communities.”

Prescott is the fourth Beneful dog park winner. Previous champions included Johns Creek, Ga.; Alabaster, Ala.; and Lancaster, Pa.

Nichols, whose video may be seen at, won $10,000 and a year’s supply of Beneful food for her dog, Callie.
 Willow Road Creek dog park
Willow Creek Road dog park, seen in Linda Nichol’s video entry, is a less-than-ideal location for canine exercise.


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Beneful Awards $500,000 Dog Park to Prescott, Ariz.

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My parents moved to Prescott 3 months ago. The day their escrowed closed they adopted a beautiful sweet dog. Unfortunately their yard ( like a lot in prescott) is not the best for dogs and they have an HOA with very strict fencing rules. The poor guy always has to be on a leash. We were so happy about the dog park until we saw it. It is gross. Now we hear the great news about a Prescott woman winning this wonderful contest. $ 500,000 for a new dog park. My parents are excited & hope there is lots of grass. Thank you , Patti
Patti, Indio, CA
Posted: 2/15/2014 12:12:21 AM
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