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Coming Soon: Kathy Ireland Loved Ones

Posted: Jan. 6, 2014, 7:00 p.m. EST

Worldwise, the manufacturer of SmartyKat, TrustyPup, PoochPlanet and Petlinks products, has inked a licensing deal with model and actress Kathy Ireland for development of a pet-related line.

The new products, which will be sold under the brand name Kathy Ireland Loved Ones, were described only as "solution-based home décor friendly pet products” that will be "both functional and stylish.” The line is scheduled to launch in March at Global Pet Expo in Orlando, Fla.

The partnership is between Worldwise, based in San Rafael, Calif., and Ireland’s design and marketing firm, Kathy Ireland Worldwide of Rancho Mirage, Calif. Ireland is the company’s CEO and chief designer.

 Kathy Ireland
Kathy Ireland became an entrepreneur after a career as a supermodel.
The emerging products will be "unique to the market,” said Kevin Fick, CEO of Worldwise.

"Kathy ... brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two-footed and four-footed child,” Fick said. "Kathy’s design sense combined with Worldwise’s ability to create innovative and solution-based products is a winning combination.”

Kathy Ireland Worldwide is a $2 billion-a-year product licensing business, Forbes Magazine reported.

"It’s a joy to partner with Kevin and the extraordinary team at Worldwise to bring our brand into the world of pet lovers,” Ireland said. "We have never thought of ourselves as pet owners. Rather, we are the trusted guardians for these very special loved ones.”
Worldwise focuses on environmentally friendly products made from natural, recycled, reclaimed and certified organic materials.


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