Posted: Jan. 10, 2014, 12:40 p.m. EST
Bravo Pet Foods will unveil a new look and its first slogan in March during Global Pet Expo in Orlando, Fla.
The Manchester, Conn., manufacturer of raw food and natural treats for dogs and cats is calling the effort an "image overhaul” designed to "make a compelling connection between the exceptional quality of Bravo products and the emotional reward pet parents feel when serving their pet these nutritious, delicious dinners and treats.”
The makeover, announced today, includes an updated logo, the slogan "make good happen” and revised packaging.
The new Bravo logo (top) and the current one (bottom).
Matrix Partners, a Chicago public relations and advertising firm, collaborated with Bravo on the changes.
The updates will be rolled out throughout 2014, Bravo
The new logo retains a bright red color but uses what the company termed "a softer, more approachable font.” In addition, a dog or cat silhouette above the Bravo name will differentiate the products.
"These illustrated pets feature an activated color palette to signify the brand’s various nutritional benefits,” Bravo
The slogan "make good happen” is intended to "reflect the company’s commitment to offer only the finest quality, healthiest and tastiest dinners and treats for pets.” It addition, the slogan is designed to "communicate the brand’s feel-good mission and ongoing commitment to the community and rescue shelters” and "resonate with the brand’s target market.”
All Bravo products
will get new packaging in 2014. The company explained the packaging changes as being "tailored to create a billboard effect when merchandised, with appropriate violators and highlighted sales points to distinguish each product’s protein, purpose and benefits.”
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