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Caru Dog Food, Treats Coming to Market

Posted: Jan. 15, 2014, 5:55 p.m. EST


A new pet food manufacturer is about to launch its products onto store shelves, offering stews and treats for dogs as well as innovative packaging.

Caru Pet Food Co., based in Vero Beach, Fla., plans to introduce its selections in March during Global Pet Expo in Orlando, Fla.

Caru—the Welsh word for "to love”—is the brainchild of founders Adrian and Pamela Pettyan, who enlisted an animal nutritionist in developing the recipes.

 Caru
The company is promising small-batch manufacturing, no ingredients from China and USDA-inspected meat or poultry as the first ingredient.

"These recipes look, smell and taste better than conventional canned products—much more like homemade,” Pamela Pettyan said of the stews, which will be available in beef, chicken, turkey and pork varieties.

The stews will contain vegetables and fruit, and both the stews and treats will be free of wheat, gluten, corn, soy and animal byproducts.

The treats—Soft ’n Tasty bars and bites—will be available in 3.5- and 4-ounce packages, respectively. Both types will be made with chicken, beef or duck along with blueberries and cranberries.

The packaging of the stews will set Caru apart from the competition, Adrian Pettyan said. The stews will be sold in 12.5-ounce Tetra Pak cartons instead of conventional cans.

"These remarkable cartons allow us to provide a shelf-stable line without preservatives,” he said. "They’re also made from BPA-free materials that are biodegradable. And since these packages present a flat face, unlike cans, they are more impactful when displayed on shelf.”

The suggested retail price for the stews and treats is $4.49 to $4.99.

Originally from Canada, the Pettyans have a background in human medicine, having owned and managed a family health care center.

"The real reason we started this company was out of love for our dog and all pets,” Pamela Pettyan said.

The company’s logo includes a silhouette of a cat. Caru plans to introduce cat food and treats at some point, a spokeswoman said.

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