Posted: Jan. 23, 2014, 3:55 p.m. EST
Lessons on business management, technology, marketing, pet health and aquatics will be offered to retailers attending the Backer’s Total Pet Expo spring show.
The show’s organizer, H.H. Backer and Associates Inc., on Wednesday unveiled the Smart Zone lineup for the Atlantic City, N.J., show, which is scheduled for April 9 to 11.
Each class is limited to about 20 people and will take place in the 200 aisle. More than 40 time slots are available.
The topic and classes include:
Retailers get marketing and merchandising tips at the Backer’s Total Pet Expo fall show.
• Business Management:
"Basic Financials 101,” "Three Steps to Increasing Your Profit Margin,” "Managing Your Finances in a Challenging Economy” and "How to Get the Most from Your Accountant.”
"Building a Better Website,” "Who Is Afraid of Technology? Essential Tech Tools,” "Marketing Your Business Through Social Media,” "Online Video: Taking Your Business to the Next Level” and "How Search Engine Optimization Can Bring You More Business.”
"Off-Line Low Cost/No Cost Marketing,” "Foundations for Launching a New Business,” "Shopper Marketing,” "Top Visual Merchandising Tips” and "Transitioning from Puppy Sales to Adoptions.”
• Animal Health and Wellness:
"Tips for Selling All-Natural Products,” "Healthy Pets, Healthy Profits” and "Top Dog and Cat Nutrition Facts.”
"Jellyfish Aquarium Design and Care,” "Boost Aquatic Sales with a Structured Employee Training Program,” "The LED Lighting Revolution,” "Improving Your Aquarium Maintenance Business” and "Proven Techniques to Sell More Aquatic Animals and Supplies.”
The instructors include Tom Shay of Profits Plus (business management), Gene Sower of Samson Media and Robert Allen of New Media Connection (technology), Vicki Lynne Morgan of Animal Brands, Linda Cahan of Cahan & Co. and Greg Gordon of Dog Patch Pet & Feed (marketing/merchandising), Tony Bennie of Clear Conscience Pet (animal health and wellness), and Laurren Schmoyer of NationalAquariumTraining.com and Les Wilson of Cobalt International (aquatics).
Advance registration will be available at www.TotalPetExpo.com beginning Feb. 3. On-site registration will be permitted as space allows.
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