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Treat Maker Three Dog Bakery Gets New Owners

Posted: March 26, 2014, 2:00 p.m. EDT


Three Dog Bakery Inc., whose natural dog treats and food are sold at franchise stores and other retail partners, has been acquired by a private equity group for an undisclosed price, the company announced today.

The purchase was led by Aziz Giga, former vice president of strategic planning at PPG Industries Inc., who became chairman of the renamed Three Dog Bakery LLC.

"We are proud to own the Three Dog Bakery brand that pioneered bakeries for dogs,” Giga said. "The team has done a great job expanding the brand, products and distribution across North America. We look forward to helping move the company to the next level.”

Giga determined that Three Dog Bakery is "a fairly strong brand” after he visited franchise and other retail outlets, "looking at everything.”

 Three Dog Bakery
Three Dog Bakery products contain all-natural ingredients and no fillers.
"It is participating in a high-growth industry,” he said. "It is producing quality products that have been favored and used by loyal customers.

"The company has high potential for growth in all channels, including direct to consumer,” he added. "Our plan is to expand in all of our channels and also grow our franchise channels.”

Three Dog Bakery, headquartered in Kansas City, Mo., oversees 36 boutique bakeries in the United States, Canada and Hong Kong and produces items ranging from Roll-Over Rewards treats to Bake to Nature Over-Baked kibble.

Branded and private-label products also are sold through national and independent pet retailers, mass-market outlets, and the Internet. Walmart began selling a line of Three Dog Bakery dog treats in 2010.

Brian Wietharn, president and CEO of Three Dog Bakery Inc., saw the company's handover from one group of investors to another as a "new partnership.”

"[We] fully expect this transaction to greatly accelerate our growth strategy,” he said.

Dan Dye and Mark Beckloff started Three Dog Bakery in 1989 as a home-based business. Then known as KC-K9 Bakery, the company opened a commercial kitchen in 1991, a second store in 1994 and the first Canadian store in 1998.

The company was renamed Three Dog Bakery in 1994.

Dye and Beckloff later sold the company.

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