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Global Harvest Buys Scotts Wild Bird Food Lines

Posted: March 27, 2014, 3:30 p.m. EDT


Global Harvest Foods Ltd., the maker of Audubon Park bird food, has purchased competitor Scotts Miracle-Gro Co.’s wild bird food business.

The takeover, announced Wednesday, includes three Scotts brands—Songbird Selections, Morning Song and Country Pride—and factories in Reynolds, Ind.; Doland, S.D.; and Uvalde, Texas. The purchase price was not disclosed.

The acquisition expands Seattle-based Global Harvest’s national footprint, grows its manufacturing base to eight plants and provides "faster response and fulfillment times with reduced freight costs and fuel use,” the company reported.

 Audubon Park and Songbird Selections
Scotts Songbird Selections, right, joined Audubon Park as a Global Harvest brand.
No product or brand changes are planned for the Scotts lineup, a spokesperson said.

"Retailers will experience continuity in ordering the same brands: Audubon Park, Songbird Selections, Morning Song and Country Pride,” the spokesperson added.

Founded in 1982, Global Harvest makes branded and private-label food for wild and caged birds and for deer, squirrels and other small animals. The company sells to all channels, including pet specialty and mass market, and touts its early compliance with the U.S. Food Safety Modernization Act.

Global Harvest’s Nature’s Elegance line is formulated for caged birds and some wild birds.

Scotts, based in Marysville, Ohio, was competing in a North American market for wild bird seed and feeders that is estimated at $5.5 billion.

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