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SuperZoo Approaches, Registration Opens Online

Posted: May 16, 2014, 5:00 p.m. EDT


By Clay Jackson

SuperZoo.org is open for business and the website’s countdown ticker reminds those in the pet industry that they’ve got a little more than two months before SuperZoo, one of the pet industry’s main trade shows, gets underway.
Pet retailers from across the U.S. and an international contingent, too, will begin funneling through the doors at the Mandalay Bay Convention Center in Las Vegas on July 22, with those same doors closing at 3 p.m. on Thursday, July 24, 2014.
Exhibit space has been sold out since March and there are currently 195 companies on a waiting list, according to Jessica Guzman, director of communications for the World Pet Association, the Monrovia, Calif.-based agency that produces SuperZoo.
There were hundreds of companies on last year’s waiting list, according to Guzman, but the WPA still managed to get them all in.
But space is at a premium this year, according to Doug Poindexter, president of the World Pet Association.
"SuperZoo is open to fewer companies this year than in previous years for the simple fact that our exhibitors are taking larger booth sizes,” Poindexter emphasized.

 SuperZoo Univ

Offering more than 30 classes this year, SuperZoo University will be broken into three core curriculums: staff and business, animal wellness, technology and the Internet.

"These companies want to have a stronger presence at SuperZoo and make an impact on the more than 14,000 buyers that attended last year,” he said.

Last year, SuperZoo saw its biggest turnout ever, with an attendance of 14,028, more than 190,000 square feet of show floor space covered and 985 exhibitors, compared with 875 the previous year.
"While we appreciate the overwhelming interest in exhibiting at our show, it is very important to keep the integrity of our show and one way is monitoring our exhibiting company booth space,” Poindexter added.
Attendees will once again be able to look forward to the Tom McLaughlin Super Jackpot, one of the richest paydays in competitive dog grooming; walking seven "neighborhoods” on the show floor like Rodeo Drive (pet boutiques); in the Critter Alley and Aquatic Terrace neighborhoods, passersby can marvel at small animals, reptiles and fish and those wanting to stretch their brains can do so at SuperZoo University and the School of Animal Wellness, which is sponsored by Horn Animal Wellness, a distributor of pet food ingredients headquartered in La Mirada, Calif.
New this year:
•Taking up where last year’s Concept Store left off, The Idea Pet Store, presented by Phillips Pet Food & Supplies, a pet food and pet supply distributor based in Easton, Pa., and Pacific Store Designs Inc., a retail store design firm based in Garden Grove, Calif., will offer "new technology and layout options that are more feasible for retail pet stores to put in place,” Guzman said.
•Chris Miller, president of Pacific Store Designs and the brains behind The Idea Pet Store, will host "The Idea Pet Store Guided Tour,” a 90-minute seminar culminating with a walk-through of the store and a firsthand look at how to implement Miller’s merchandising ideas.
•Bob Negen of Whizbang!Training brings an updated version of his "Fast Growth Boot Camp,” which will be held on Monday, July 21, the day before the show opens and will include new information on staff training and statistics.
•Another new Monday session is "Making SuperZoo Work for You,” which will help buyers to maximize their effectiveness as they walk the show by offering them insider tips.
For more information or to register, go to SuperZoo.org. Some events like The Doobie Brothers concert hosted by P & G Pet Care and Chris Miller’s "The Idea Pet Store Guided Tour” have limited space and will sell out quickly.
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