Pet Industry News Current Issue Exclusives Classified Ads Marketplaces Industry People & Profiles Pet Industry Resource Center
8:38 AM   March 31, 2015
Click Here to Subscribe
Subscriber Services
Subscriber Services
How many of your customers ask about the safety of the food and treats they buy?
Click Here for Complete Breed & Species Profiles
Bookmark and Share

Partnership Raises Millions For Pet Cancer Research

Posted: June 12, 2014, 3:50 p.m. EDT

By Clay Jackson 

Blue Buffalo and Petco first joined forces in 2010 in their fight against pet cancer – a partnership that raised more than $2.4 million this year for pet cancer research.

2014 marks the companies’ fifth annual Pet Cancer Awareness Month fundraiser.

"We are overwhelmed by this response,” said Bill Bishop, founder of Blue Buffalo. 

"I want to thank all of Blue Buffalo’s pet parents and everyone else who made this our most successful Pet Cancer Awareness Month ever,” he added. 

B-cell lymphoma, a common cancer in dogs and people, is virtually identical on a molecular level in the two groups, holding promise of meaningful collaboration between human and veterinary doctors in this and similar cases.

In fact, the partnership has and continues to do a lot to help find a cure for pet cancer.

To date, the Wilton, Conn., pet food manufacturer and the San Diego-based pet retail giant have together raised more than $7 million for pet cancer research.

And this year’s figure was the highest in the history of the pair’s fundraising effort, exceeding the companies’ 2014 goal of $2 million by nearly $500,000.

This year, Blue Buffalo donated $1 to go to pet cancer research for every bag of Blue dog or cat food sold during the month of May at any of the more than 1,300 Petcos nationwide.

Additionally, Petco customers were asked to make a donation at the cash register or online.

Money raised will fund efforts like the Denver-based Morris Animal Foundation’s 5-5-5 Initiative, which will conduct five annual clinical trials on osteosarcoma, the most common form of bone cancer in dogs, and a form of cancer that also affects children.

Additional monies will be distributed to universities and clinics across the country that are conducting research on the causes, prevention and treatment of canine and feline cancer, as well as to organizations that are dedicated to helping families in need cover the cost of pet cancer treatments.

The issue of pet cancer is a personal one for Bishop and for Blue Buffalo.

"Our family dog Blue had three bouts with cancer,” he said, "which is why we wanted to do something meaningful to help find a cure for this devastating disease."

One in Four 

Cancer will affect one out of every four dogs in the U.S., according to American Veterinary Medical Association of Schaumberg, Ill.

And cancer accounts for nearly half of all disease-related pet deaths annually, reports The Veterinary Cancer Center, a veterinary cancer hospital in Norwalk, Conn.

Cats are less prone to getting cancer than dogs, according to the Wignall Animal Hospital of Dracut, Mass., but cat cancers tend to be more aggressive than dog cancers.

Cancer is the number one disease-related cause of death in both dogs and cats, according to Morris Animal Foundation, a Denver-based organization involved in cutting-edge pet cancer research.




 Give us your opinion on
Partnership Raises Millions For Pet Cancer Research

Submit a Comment

Industry Professional Site: Comments from non-industry professionals will be removed.

Copyright ©  PPN, LLC. All rights reserved.