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Hundreds More Booths Planned for SuperZoo 2015 to Meet Exhibitor Demand

Posted: July 29, 2014, 5:40 p.m. EDT


By Clay Jackson

Citing increased demand, the World Pet Association (WPA), the organization behind SuperZoo national show for pet retailers, carved out more than 200 additional exhibitor booths from the Mandalay Bay Convention Center show floor for SuperZoo 2015.

This is good news for exhibitors who were left on the outside looking in for this year’s show.

Despite the news, exhibitors may want to register early, given that exhibit space for 2014 was sold out by March—four months before the event.

Those exhibiting at SuperZoo 2014 get first dibs for 2015 and can preregister prior to the opening of the 2014 show; others can submit an application for the following year during the current show.

 SuperZoo Booths
Many of the SuperZoo educational programs will be moved off the main show floor next year to make room for an expanded vendor area. Clay Jackson

After the record-setting 2013 SuperZoo, several exhibitors purchased more booth space for 2014, said Doug Poindexter, president of the Monrovia, Calif.-based WPA.

"Based on SuperZoo 2014, preregistration numbers show a substantial increase of buyers; we believe an expansion of the show floor is warranted,” Poindexter said.

As a result, the WPA reassessed the 2015 floor plan, creating a couple hundred more exhibit spaces in the process. Tentatively, 2,171 booths will be offered in 2015 compared with the 1,925 spaces sold for this year’s show—almost 250 more spaces.

The almost 13 percent more exhibit space was found by relocating SuperZoo University education sessions to meeting rooms to offer more concentrated programming and eliminate some of the show floor distractions, Poindexter said. 

The New Product Showcase also will have a new location. 

"By moving this feature of the show we hope to offer attendees an enhanced experience while giving exhibitors’ products more time in front of buyers,” Poindexter added.

With the added booths, SuperZoo 2015 may eclipse the record of 985 exhibitors set in 2013.

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Hundreds More Booths Planned for SuperZoo 2015 to Meet Exhibitor Demand

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Reader Comments
Great news, though IMPERATIVE that another full day is added and/or increase in show hours. The last 2 years we haven't been able to get to all the booths we needed/wanted to. It's become impossible to write orders, look for new products, network, social, and take advantage of educational opportunities. You have to consider adequate time for walking, schlepping, and taking breaks. It's intense to try to take advantage of all that superzoo offers. Please consider this feedback seriously.
Janene, Los Angeles, CA
Posted: 8/2/2014 4:55:51 PM
I'm excited to see more exhibitors, however I highly recommend adding another day and/or expanding the show hours! It's very hard to see all the booths in such an abbreviated time schedule.
Sherrie, Roseville, CA
Posted: 8/1/2014 8:48:02 PM
I think it's great to add more vendors.
My suggestion and request would be to add either more hours per day, or another full day. I was unable to see everything and put in the orders I needed to.
And, I agree with other comments regarding not enough time to also attend seminars.
Linda, Oak Park, CA
Posted: 7/31/2014 3:29:37 PM
Agreed w/everyone's comments so far. The hours were short for those already there, I can't imagine having to cover that many more booths in that amount of time, especially with trying to fit in seminars, some of which last over an hr. It'd be nice too to also try to divide the booths by type. Those that are only looking for certain animal supplies (bird/small animal, etc) may have a hard time filtering through all the exhibitors, I know I did. Maybe not by type on the floor, it's nice to look at exhibitors you may not usually, but on their pocket guide or filtered on thier app or something. I know most are dog/cat related, but it's a thought I'm sure many would appreciate.
Laura, Rockville, MD
Posted: 7/31/2014 1:57:32 PM
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